I'm the first social media star cast as a regular on a Disney Channel series, and I think I'm the first one under 25 from social media to become a series regular.
When we first started in '04 or '05, that's when social media started to become a way to release music and connect with fans - and our fans were kind of at the forefront of that.
We're social media-driven now, the social media team is huge in WWE. It really helps expand our brand.
I first started using social media when I was 12 or something - not publicly; I had private accounts.
When I first started in the WWE, I had a really hard time because I didn't look the part.
I come from a traditional media generation, you know? I'm like the last generation of that. And so the whole world has changed, ultimately. Coming into social media, Twitter, Facebook - I mean, the first social media I ever had was Tumblr.
At first, I didn't really use anything in the social network world. I was so anti-social network, which is kind of ironic. I actually first started on a chat room on my fan site.
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
My first time around in WWE, there wasn't the WWE Network. We weren't as big. It was much harder to crack through and get to the audience.
I got involved early on in social media - I created one of the first social networks - and for me, social gaming was a natural evolution of that.
We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became the most productive department in the company.
The first time I was in Stockholm, everybody was real cordial, but I started having these nightmares that I was being watched by aliens, basically all the time. My theory on it was that it was really, really unnerving to be in a place where English isn't the first language.
My goal when I first started in the WWE was to stand out.
I started event managing as my first career which I started in 1989, and that was the first year when I started modelling as well, so every time I start something new it is because of an interest that I have and then that interest becomes sustainable and doable.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.