A Quote by F. Paul Wilson

My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers.

F. Paul Wilson

Quote Topics

Because Book Booksellers Caused Departments Genre Hopping Know Marketing Marketing And Sales Need Over Position Problems Sales Years

Quote Author

F. Paul Wilson
American - Author
Born: May 17, 1946

I never think about genre when I work. I've written fantasy, science fiction, supernatural fiction, and am now working on a suspense novel. Genres are mostly useful as a marketing tool, and to help booksellers known where to shelve a book.

Elizabeth Hand

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Lester Wunderman

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

Charles Duhigg

Companies whose marketing and sales departments are not using the Internet and social media for communication may have the same fate that the dime stores had when Wal-Mart came onto the scene.

Bill Capodagli

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.

Victoria Strauss

A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.

Amish Tripathi

I love bookstores and booksellers. In my novel 'Dirty Martini,' I thanked over 3,000 booksellers by name in the back matter.

J. A. Konrath

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

John Jantsch

I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.

Drew Houston

Sales and marketing need to be joined at the hip, and aligned around the customer.

Donal Daly

I think as consumers Europeans are a lot more artist loyal irrespective of the genre of music or the type of project or the collaborative effort, and Americans are more media-loyal, because they need to be fed that media to know what's going on, because we're so inundated with promotion and marketing and everything that's going on - advertising.

Serj Tankian

I always ask the booksellers to look at me and recommend a book; 9 out of 10, they get it right; it’s usually a book about someone dysfunctional. To me bookstores are like brothels of imagination, each book is luring me over going, 'Read me, read me'.

Ruby Wax

If you listen to the political discourse in America today, you would think that all our problems have been caused by the Mexicans of the Chinese or the Muslims. The reality is that we have caused our own problems. Whatever has happened has been caused by isolating ourselves or blaming others.

Fareed Zakaria

Autism is a neurological disorder. It's not caused by bad parenting. It's caused by, you know, abnormal development in the brain. The emotional circuits in the brain are abnormal. And there also are differences in the white matter, which is the brain's computer cables that hook up the different brain departments.

Temple Grandin

Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.