A Quote by Fabio Cannavaro
The arrival of Beckham at Milan is not just a matter of marketing.
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There is already good organisation at Chelsea, but at Milan, it was about prevention rather than treatment. We want to integrate some of the things we had at Milan here. Some people are surprised when they hear that we solved David Beckham's back problem by fixing his teeth, for example, but we will look at everything.
I was as excited when Beckham started to play with us as I am with the arrival of Cristiano.
Milan is my favorite team. Every weekend I check the Serie A results to see how Milan fared. Milan has really great players, like Seedorf, Ibra, Pato and Thiago Silva. Then there is Nesta who is a great champion, it's enough just to look at his career.
It doesn't matter if it's 90 degrees in the summer and it's killer hot in Milan. The guys still put on their jackets to leave their office to go get lunch and bring it back to the office. You never see that in America. Guys barely can put on their shirts to go to the office or keep their tie done, so I think there is a romance that they're willing to and enjoy that formality that they've created there in Milan and all across Italy, but especially in Milan.
This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
I think humanitarians really feel very awkward and embarrassed about marketing, but it really doesn't matter whether a shampoo gets better marketing. It does matter when a famine or a huge crisis is - oh - well, I hate to use the word 'marketed' better but, you know, is publicized in a way that will be more effective.
Playing in Milan for me meant being able to play alongside players who were idols to me as a kid. Playing alongside David Beckham - his long passes are perfect for me.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
David Beckham is a patriot, and I am sure he will help in any way he can. Beckham needs to be part of any future plans to remould the England set-up. Beckham and players like him need to be integrated into the set-up in the same way that the Germans take on board former players from Beckenbauer to Rummenigge.
I think of Milan every day, really. I was really happy at Milanello. I love the team, the staff, everybody who works there. I love the fans. I miss Milan badly, I miss Italy. I don't miss a single [Milan] game, and I don't understand those that say that Calcio is in difficulty. It's so competitive and complete.
I am gratified by Arsenal's interest, certainly, but my objective is to come back for Milan and do well at Milan.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
Liverpool are one of the dynasties of the game. They have won five European Cups and their status is up there with AC Milan, Inter Milan, Barcelona, Real Madrid and Bayern Munich.
When I'm back in my country, it's like being David Beckham. But it's like that for David Beckham all over the world. It must be more difficult for him than for me.
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