A Quote by Fat Joe

Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.

Fat Joe

Quote Topics

About Backs Brand Brands Celebrity Core Deals Endorsement Forgotten Gain Heart Matters People Recognition Something Talking Truly Try Unfortunately What Matters

Quote Author

Fat Joe
American - Musician
Born: August 19, 1970

A major celebrity is a major brand, and major brands pick very critically what other brands they're going to associate with. So an A-list celebrity usually picks an A-list brand.

Adam Braun

Coming to LA and working with brands connected with celebrity was a very different experience. I thought it was interesting to work with someone like Justin Timberlake and to work with the phenomenon of celebrity in the U.S., and also to take on the challenge of taking a celebrity brand and adding credibility to it.

Johan Lindeberg

When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.

Jessica Simpson

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Theophilus London

I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.

Ranbir Kapoor

I try really hard to separate myself from other celebrity brands.

Lauren Conrad

I am not a celebrity. I work with celebrities, and it is very difficult. When a celebrity wears a dress, it's good for business, so brands fight for the red carpet. Me? I don't like it, because fashion becomes a job about dressing celebrities. And it's a bit boring.

Carine Roitfeld

With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.

Alice Temperley

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

Simon Mainwaring

To me, there are two types of celebrity: there's good celebrity - people that are attracted to the food and working and trying to create something great - and then there's bad celebrity - those who are working on being a celebrity.

David Chang

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

Bozoma Saint John

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Joshua Ferris

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

Dan Levitan

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.