A Quote by Felicia Day
Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.
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The term 'web-series' has a stigma attached to it because it was created at a time when the only web-series that were being created were being created by people who would have loved to have a television show, but they couldn't. So they created a web-series instead, on their own dime. And those series look cheap because of it.
Big-budget movies might have huge marketing budgets, but only some films have the content to stand out.
I believe that a web series allows actors the freedom to express their views.
I had fun doing a lot of low-budget movies and web series. And I got back into stand-up where I started.
At the end of the day, regardless of whether you're doing a huge budget film or a small budget film, you still want the film to do well, and have people see it. That's the whole point. You want to put some kind of message into your films, and you want people to see it.
The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
Doing this web show - people underestimate what it takes to do a web show successfully. They underestimate the amount of work that you have to do to get it to your audience after it's made. I think you have to work so much harder, especially if you don't have a huge budget. You have to know how to get your audience engaged, because the Internet is so distracting, and there are so many choices. People, even if they love your show, will forget to go back for episode four, because you know, people are busy.
We recognize that there have been acts in the past that are Asian or Korean who tried to go, 'Hey, I'm a huge star in Korea, I'm a huge star in Asia so you guys need to respect me for being a huge star there.' But I don't know. As much as we may be big, we have to be very humble and start from the ground up in the States.
Some people work their entire lives to become a professional fighter and see certain guys with exposure or just a name, hop into the professional ranks. It can rub people the wrong way and have them very doubtful of your skills because they see first-hand the hard work and how many years it takes to master this.
So it [3D] is something I'm still learning, it's fresh, so if the budget allows I'll do it again and just see how far it goes because it's the frontier, it's more interesting. It's still expensive, the projection system can be annoying sometimes, it's not really regulated or perfected yet, so it's still expensive. If I do a lower budget I'll just do 2D, but if the budget allows I think I'll try 3D.
The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
"What's miraculous about a spider's web?" said Mrs. Arable. "I don't see why you say a web is a miracle--it's just a web."
"Ever try to spin one?" asked Mr. Dorian.
I'm a huge believer in power of women on the web.
I have long been in favor of a balanced budget restriction at the level of the federal government of the United States. Because the federal government has money-creating powers it can, in fact, be very damaging if it runs a series of budget deficits. With the state government in the United States, they don't have money-creating powers. The automatic discipline imposed by the fact that they are in a common monetary unit and don't have control over the money power means that the balanced budget restriction is less needed.
I am frustrated by celebrities who decide to write children's books because they think it's easy. That drives me crazy. It's frustrating because it's unfair to children. Because they'll get a lot of attention, they'll get a lot of marketing budget and so on just because they're a celebrity - the Madonnas, the Ricky Gervaises, the Russell Brands.
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