A Quote by Franca Sozzani

This is a choice I made 26 years ago when I joined the magazine. Vogue was in Italian but I wanted to speak to everyone so I thought of creating images that were made to talk.
Within two months I made the grand slam: covers of 'American Vogue', 'Italian Vogue', 'British Vogue', and 'French Vogue'.
I thought Italian Vogue had always been considered the most experimental, avant-garde magazine. If I was going to use the same kind of language and the same kind of photos or images on the web site, it would be a disaster because Vogue has its own world, and it could be a little bit cold, you know? We don't give what you call a service.
Russia has made its choice in favor of democracy. Fourteen years ago, independently, without any pressure from outside, it made that decision in the interests of itself and interests of its people - of its citizens. This is our final choice, and we have no way back. There can be no return to what we used to have before.
Even now, we make no apologies for the choice we made. The sacrifices we made were selfless. The options we offered were patriotic while the paths we chose were well thought out.
We were raised in an Italian-American household, although we didn't speak Italian in the house. We were very proud of being Italian, and had Italian music, ate Italian food.
Well I've made no secret of my life long love of MAD Magazine, it's probably my first and greatest influence in terms of my comic sensibilities. I've known John [Ficarra] for many years, and we've been friends. About four or five months ago, at a dinner in New York, John made the very nice offer of my being guest editor for an issue of MAD and I thought about it for about half a nanosecond and decided that was a pretty good idea.
One of my favorite poses was when working with Steven Meisel. It was one of my first photo shoots with him, and we were trying to get the cover of Italian 'Vogue.' Then, I literally took my Balenciaga hat, pulled it down, and gave a rolling-eye, 'ugh' face, crossed legs on the floor. And lo and behold, that was the cover of Italian 'Vogue.'
Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.
I've made mistakes, and I know why I made them, but I made that choice. Nobody's ever made a choice for me.
No one has the responsibility to be out to anyone but himself or herself. I made my choice a million years ago.
I think that from the very beginning it wasn't simply, what made Playboy so popular was not simply the naked ladies, what made the magazine so popular was, there was a point of view in the magazine, that you couldn't run nude pictures without some kind of rational that they were art.
When 'Teen Vogue' started out, 'Teen Vogue' was an aspirational fashion magazine for fashion lovers. You know, it was the little sister to 'Vogue.' And over the years, we've realized that our mission was really to become more focused on making this an inclusive community that speaks to every kind of young person.
People ask me 'Why you want to do another magazine - 10 years at 'Vogue,' a great magazine? Why do you want to make a new one? It's so difficult and there's already so many.' I wanted to do something new, bring a new vision.
I have seen many die, surrounded by loved ones, and their last words were ‘I love you.’ There were some who could no longer speak yet with their eyes and soft smile left behind that same healing message. I have been in rooms where those who were dying made it feel like sacred ground. (26)
By the time I came to the States, I really understood how a magazine works. I came to 'Vogue' as creative director, and three years later I went back to London to be editor in chief of British 'Vogue.'
I want to learn how to speak Italian. For years, I'd wished I could speak Italian--a language I find more beautiful than roses :)
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