A Quote by Franca Sozzani
I think the future fashion will be more and more separated-like, on one side would be big distribution, and on the other side there will be high-level prêt-à-porter and couture. I mean, the prêt-à-porter is already couture in a way for the prices and the way that it's made. The big distribution will allow people to dress in a fashionable way, so this could be for everybody. This part of the big distribution will be stronger and stronger, but the other part we are coming up on is more and more rich people, because we are always thinking about Europe and about America.
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The pret-a-porter collection will be the same as couture in essence: I love luxury, beautiful products, handmade with care, but at more accessible prices.
In prêt-à-porter now we understandably need to make the collection satisfy the big market more, so couture is extra special.
It was Yves Saint Laurent who realised the high-end design houses could make a lot more money if they sold more accessible clothing than the usual couture, when he opened his pret-a-porter store, Rive Gauche, in 1966.
When I was young, especially when I was at school, I thought couture was about big gowns, big hats (that is couture as well, of course) - but my couture is about going near the clothes and having a look at the details. I like people to have a shock in a chic way.
If you buy a Cartier ring you want people to know it is a Cartier ring or a diamond, or a piece of art that's giving an emotion - then people read it and say, "wow that's really amazing". With prêt-à-porter you see people in the street, in a club, in a restaurant or whatever, and you think, "Oh my god, he's wearing my trousers!" In a way it's more open - people can put together the way they want - mixed with other designers.
My first stage was couture. Boom. Couture. It has changed because women have evolved. Back in the day there were princesses. Today, there are still princesses, but she no longer rides around with horses and a carriage. She parties, she goes on vacation, she goes on boats. She wants to be dynamic. I understood this and I kept going. We do prêt-à-porter, men's, and couture.
The majority of people are straight, and movies, with their bigger budgets and burdensome marketing costs, will try to appeal to as many people as they can. As the means of production and distribution become more democratized with advances in technology, more gay stories will make their way to the mainstream.
The democratic ideal has always been related to a moderate level of inequality. I think one big reason why electoral democracy flourished in 19th century America better than 19th century Europe is because you had more equal distribution of wealth in America.
The only distribution of wealth which is the product of labor, which will be honest, will come through a more equal distribution of the productive capacity of men.
The value of content seems to get higher as the number of distribution pipes increases. The more distribution companies that want to be the top choice of consumers, the more they will pay for the content.
The couture client wants the latest things, but she wants the clothes to be super-special - the fabrics won't even touch or go near anything like prêt-à-porter.
Don't wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.
Constant conflict is actually often good politics. Because the more you can inflame your supporters the more likely they are to show up at election day. And if they're more inflamed than the other side, even if the other side has more people agreeing with it, you'll win, because your crowd will show up.
There will always be big companies making big movies. But making film and distribution is changing in front of our eyes. I'm not sure what the future holds for this industry.
What's the right way to think about the distribution part of Steam? You need to worry about viruses and people trying to publish other people's content, but the underlying thing is to eliminate that barrier between people who create stuff and people who want to have access to it.
They said pret-a-porter will kill your name, and it saved me.
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