A Quote by Frances Arnold
All my projects are about sustainability, bioremediation, making things in a cleaner fashion.
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When I was about 13, I met the coolest, chicest young woman I had ever seen. She was a neighbor of mine who became a fashion designer and had a small design studio. She taught me so many things about style and fashion. I had always loved making things, so when she told me about her career in fashion, I knew I had found my path.
Design shouldn't have to take a backseat to sustainability and making things responsibly.
The fashion industry is all about storytelling and craftsmanship. Sustainability adds value because it makes that backstory even more impactful.
On certain projects, on big public projects, people definitely are interested in making them greener, but on smaller projects with tight budgets it can be harder.
The independent films are really where I kind of come from and where I feel comfortable. It's never been about the blockbusters and making a huge tonne of money. It's always been about wanting to do projects about the things that I think are important to be out there.
But now sustainability is such a political category that it's getting more and more difficult to think about it in a serious way. Sustainability has become an ornament.
Ultimately, I love everything about making games, but I've come to hate everything about conventional sustainability, and I know I'm not alone.
Sustainability has become a religion in architecture - not that there's anything wrong with it - but I think it has to work both ways. Everyone thinks architecture has to be subservient to sustainability, but what if we thought in the other direction, like, what can sustainability do to make architecture more exciting?
I learned from making random little personal projects, like school projects or little GoPro montages with music. Then once I made my channel, I really improved just by making video after video.
I know this sounds weird, but I was into storyboarding when I was younger. I loved coming up with my own style through fashion blogs and magazines. But I've never liked trying things on. I don't know why. It was more about making mood boards. I've loved fashion my whole life, but more the imagery of it than actually wearing it.
I see there is a lot of behaviour in men's fashion, which is systematic. It's a lot about all these kind of clothes that can be easily combined with each other, and it's less and less, I think, about making a fashion statement.
Sustainability is not just about adopting the latest energy-efficient technologies or turning to renewable sources of power. Sustainability is the responsibility of every individual every day. It is about changing our behaviour and mindset to reduce power and water consumption, thereby helping to control emissions and pollution levels.
Shikun & Binui, our infrastructure and real estate company, implements sustainability by building their projects 100% sustainable while educating their employees worldwide.
For all of my class projects, I somehow turned it into a commercial parody or put on plays. My whole thing was seeing things from a big picture, from beginning to middle to end: making a costume, doing voices, writing a script, making it all happen.
As I matured, I've always had the dream of one day either having my own clothing line or owning a fashion magazine. Most of my thesis' and projects in school were fashion and advertising based.
The notion of 'reduce and refine' is one I've pursued. I truly believe that by making things less complex, by finding innovative ways to make sustainability affordable, we can advance the notion that it is possible.
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