A Quote by Franchesca Ramsey
For content creators, it's really important to be honest. Your audience will appreciate if you're stingy with the brands you work with.
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As an actor, you should always keep your trump card hidden from your audience. I want the audience to keep expecting more and more from me. I want to do 'different' work - good and memorable roles - so that audience appreciate me more. That's why I love to surprise my audience with something they never expect me to do.
It's always hard to predict what's coming up next. My main guess is that content creators will increasingly start using BitTorrent to distribute their own work directly.
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In general, I think audiences are a lot smarter than people think. So, it's not "know your audience", it's "respect your audience, and really know your content".
When I'm approached by brands I use the kind of philosophy - I don't really get into a project unless I feel I can make something that will be honest for me.
I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.
I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very important to get the audience on your side. As for a competition, you can't win without strong technical content.
We believe that the future for content-creators such as ourselves lies in being able to source project money from an audience and deliver on those projects in a timely and cost-effective manner.
With more [distribution] channels, it's important to have 'must-have' content and brands that cut through the clutter.
The brand is lying about something, or at least misrepresenting it. When I read a bottle of shampoo or moisturizer or other beauty product, I always perceive a dark subtext. The words haunt me. It comes across as humorous to the reader/audience, but in fact the words really do make me a little bit queasy. Nothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
To be honest, making films is so expensive and their shelf life is limited. On the web, content remains... you can watch it after five, eight, 10 years... There's a huge audience and content on the web is accessible at the click of a phone.
You have to appreciate the finer points of your work; criticise, too, if needed. I am also my own worst and most honest critic. I can say things which nobody will ever dare say. Even the best of friends will stop at a point, whereas I can go beyond.
Choose your team carefully. So much of your success is due to the people who you surround yourself with. Your friends, your family, and the people that you work with -- they all play an important role in inspiring you and supporting you and giving you stability. These are the people in your life who will be honest with you.
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