A Quote by Francois-Henri Pinault
Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.
Related Quotes
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
To be successful in sports or business, you really have to live the lifestyle. Success is about lifestyle. Just because I was training and working hard, that didn't make me champion or a good fighter. My lifestyle made me a good fighter. In my mind and my daily life, I was the heavy weight champ when I was 15 or 14. I lived the life of the heavyweight champion, and that's who I became. And that is so much more than just training. So, when the time presented itself, that's who I already was. I was ready. I was already there.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
I like vocabulary and I actually read a book called 'Word Freak,' which is about a guy who basically went into competitive Scrabble for a year. But having a big vocabulary and being good at Scrabble are not the same thing.
Many people are afraid to talk about race because it's so emotionally loaded. We don't have the vocabulary to talk about it. Every day, our vocabulary seems more and more inadequate.
I'm interested in visual vocabulary, like Warhol was interested in that vocabulary of advertisements and television and pop culture.
I have my own vocabulary. I love linguistics. That surprises people.
I don't wear jewellery and I don't care about shoes and dresses. But I love my handbags. They're my real luxury.
As photographers, we have to find our own identity, our own voice, our own vocabulary. And my question all the time is whether this vocabulary is limited, like our own vocabulary that goes from A to Zed, or whether this vocabulary can carry on growing. And to me, I hope that it carries on growing.
I'm interested in visual vocabulary, like Andy Warhol was interested in that vocabulary of advertisements and television and pop culture. I do a great deal of tropes. This past decade has seen a new term, "meme," which is exactly what I'm studying.
I like a woman who has a vocabulary larger than 'shoes' and 'handbags.' But a nice pair of legs to go in the shoes is always good, too.
It's not like it's a brand new vocabulary that permits to have a new reality. It's rather a new vocabulary that lets us see that our lives have always been more complex than traditional categories allow. So, I think, you know, maybe the introduction of new words permits us to rethink what we've taken for granted about what forms bodies take, what the name is for certain kinds of sexual, intimate relations, how we think of a life.
I'm not interested in anybody's guilt. Guilt is a luxury that we can no longer afford. I know you didn't do it, and I didn't do it either, but I am responsible for it because I am a man and a citizen of this country and you are responsible for it, too, for the very same reason... Anyone who is trying to be conscious must begin to dismiss the vocabulary which we've used so long to cover it up, to lie about the way things are.
SFL Fitness is a new concept in Fitness Training with our exclusive gyms intended to provide MMA as the new mantra for fitness training, sports and self defense.
One of the problems with watching TV is that you've got a fairly low level of language operating all the time. Quite a small vocabulary and really no conceptual or abstract thinking. That's an issue. If you've got a wide vocabulary, you can learn. The complexities of grammar, in themselves, force you to think about time in a particular way. Force you to widen your outlook on the world.
I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.
Related Authors
Bill Gates Quotes
American
Businessman
Charlie Munger Quotes
American
Businessman
Dieter F. Uchtdorf Quotes
German
Businessman
Henry Ford Quotes
American
Businessman
Jim Rohn Quotes
American
Businessman
Joseph B. Wirthlin Quotes
American
Businessman
Mark Cuban Quotes
American
Businessman
Mark Zuckerberg Quotes
American
Businessman
Peter Drucker Quotes
American
Businessman
Richard Branson Quotes
British
Businessman
Russell Simmons Quotes
American
Businessman
Sam Altman Quotes
American
Businessman
Steve Jobs Quotes
American
Businessman
Tom Peters Quotes
American
Businessman
Walt Disney Quotes
American
Businessman
Warren Buffett Quotes
American
Businessman