A Quote by Francois Nars
It's more fun to have a name rather than a number. I think this gives our products a personality. I get the names from literature, movies, opera, traveling, nature, poetry, sometimes even the street. I keep a small book that I write in. I wake up in the middle of the night and jot down a name for a lipstick or an eyeshadow.
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I love using unique names, so I go to a baby names site on the Internet and use the unique names. Sometimes my names have meanings such as 'strong', 'fire', and Phoenix which means dark red and is Greek. It's fun to think of a name meaning and matching it with a name. Even Frances means Victory.
I have to fight the impulse to use my phone as an alarm clock rather than leaving it in another room. If I don't, I will wake up in the middle of the night and think, 'I'll check my messages. Or the number of my book on Amazon.'
It's a fun movie Death Note. Despite the fact that it's about killing people, it's even comical. But, there is an underlying message. I think we're in a place right now where everyone is really frustrated, and there's a lot of hate in the world and a lot of bullies and bigotry. Having the opportunity to get rid of that would be amazing. I wish that I could write down a whole concept, rather than a specific name. Rather than kill somebody, I'd like to write down "evil" in the notebook. That would be fantastic!
There is all the poetry in the world in a name. It is a poem which the mass of men hear and read. What is poetry in the common sense, but a hearing of such jingling names? I want nothing better than a good word. The name of a thing may easily be more than the thing itself to me.
I do this a lot with names. I'll start with a name, and then for some reason he won't talk much, or he's older than I pictured him just because of a name I give him. So then I finally get the right name, and I can't shut the guy up. This always happens. There's always a character who gives me trouble that way.
A name with meaning could bring up a child,
Taking the child out of the parents' hands.
Better a meaningless name, I should say,
As leaving more to nature and happy chance.
Name children some names and see what you do.
Sometimes I'll get ideas in the middle of the night. Sometimes at 3 in the morning I'll get up, and I have a notebook by my bed and have to write it down. I'll dream an idea. Sometimes I see an image online, and I think, 'OK, let's make that a three-layer cake!'
Cats must have three names-an everyday name, such as Peter; a more particular, dignified name, such as Quaxo, Bombalurina, or Jellylorum; and, thirdly, the name the cat thinks up for himself, his deep and inscrutable singular Name.
Ecclesiastes names thee Almighty, the Maccabees name thee Creator, the Epistle to the Ephesians names thee Liberty, Baruch names thee Immensity, the Psalms name thee Wisdom and Truth, John names thee Light, the Book of Kings names thee Lord, Exodus names thee Providence, Leviticus Sanctity, Esdras Justice, creation names thee God, man names thee Father; but Solomon names thee Compassion, which is the most beautiful of all thy names.
That just felt like the most natural name out of all of the names. Everything else just felt so contrived. Even now, when I try and think of band names just randomly, I'm so thankful that "fun." is the name of the band. I never really think twice about it. It is so simple and so easy.
On the Internet, on IMDB, they've got that my middle name as Archibald. I don't have a middle name! My father doesn't like middle names.
The more I think about our species the more I think we just do stuff and make up explanations later when asked. But it's not true that I would rather write than read. I would rather read than write. To be honest I would rather hang upside down in a bucket than write.
I am by nature not a list-keeper, but I do keep lists of names and add at least one or two every single day without exception. First names, last names, middle names, combinations of. I've collected more over the years than I can possibly ever use in a single lifetime, but I keep the list going nonetheless. I tell my students that it's a habit, an act of attention, that will keep them engaged, keep them thinking about characters and stories, and how that match might get made.
I'm about 75 pages into a book on poetry. I don't know if anybody wants to read it. It's on any broad variety of subjects. I walk down the street and think of a topic and jot it down and say, 'Okay, that's another one.' They go from the humorous to the serious to every topic imaginable.
If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.
Sometimes I write it down, sometimes I freestyle. I get lines coming to me randomly throughout the day and I'll jot it down and build on that. If I get a line that's about love, it starts up a whole love verse... And if a beat speaks to me, it's like I already know what to write.
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