A Quote by Frank Dukes
I come from the school of hip-hop where you just buy records and sample records all the time. Doing that is tough sometimes, because if you get a placement on a major record, your record could get shelved because of clearance issues.
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You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money so they see social media as the free marketing...So,...'Billy, light yourself on fire and stand upside down, and that'll market the record'. I've spent a lot of time thinking about this. I don't think people by records because of anything that happens on Facebook. They buy records cause they're friends say 'I bought this record and I love it'.
This is the thing about hip-hop music and where people get it most misconstrued: It's all hip-hop. You can't say that just what I do is hip-hop, because hip-hop is all energies. James Brown can get on the track and mumble all day. But guess what? You felt his soul on those records.
I always felt that's why people buy records anyhow is because they get that vicarious excitement and thrill that they don't get unless they buy your record.
I see myself as real. Like I mean if I was the President I would have a responsibility, because people put me there. Nobody put me here. They just buy my records. They wouldn't buy my records if my records wasn't good. I'm being who i am in the record.
I have watched independent record stores evaporate all over America and Europe. That's why I go into as many as I can and buy records whenever possible. If we lose the independent record store, we lose big. Every time you buy your records at one of these places, it's a blow to the empire.
In this time, we incorporate money and media, and it's split up like apartheid, where when you say "hip-hop," you think just rap records. People might have forgot about all the other elements in hip-hop. Now we're back out there again, trying to get people back to the fifth element, the knowledge. To know to respect the whole culture, especially to you radio stations that claim to be hip-hop and you're not, because if you was a hip-hop radio station, why do you just play one aspect of hip-hop and rap, which is gangsta rap?
I don't think people buy records because of anything that happens on Facebook. They buy records cause they're friends say 'I bought this record and I love it.'
I get upset when people knock hip-hop, because I can absolutely see the musicality in it. These days, when I'm listening to records by hip-hop artists, I hear the production. It's just astounding how great the productions have become.
Once you get to 22 or 23, you're already old school. It's the bubblegum ones that buy records, have fun, party. You get older, you get sophisticated, and you don't go buy no records too much.
Blackheart Records being 25 years old represents staying power and the fact that we weren't able to get a record out through conventional means, so we had to create this record company to put out our records if we wanted to be a band that had records to give out to their fans.
I always make a point to make my records different. Let's say I have a record that's influenced by hip-hop in an abstract way; for the next record, I'd try not to do that. They are all connected in a personal way but it's important not to repeat myself, because then I can always learn something about myself through my work.
Even though hip-hop started as a battle format, different artists appeared on each other's records or hung out in the same clubs, supporting each other. That was a profound influence. Also, hip-hop, to me, represents limitless possibility. Hip-hop is always evolving. People say, "Oh, it's a very commercial thing, it's too R&B." But in six months, a record is gonna come out that will completely change that.
Island Records was the first record label to... acknowledge me. After that, quickly, Republic Records, and then Atlantic Records, Sony Records and Warner Bros. It was all the labels at once. It was absolutely insane, like, knowing that this many record labels were interested in me.
When I'm actually creating music, I try not to listen to the hip-hop records that are going on, because I think, subconsciously, we steal from each other. If you're listening to a record and it's really hot, then you'll be looking for something that feels like that, or that has a version of it.
I had no idea how much the stuff I was doing was affecting people outside Oakland. At the time, also, hip hop wasn't able to tour because all these clubs that let hip hop come in now, they would never have let hip hop come in.
When I turn in my list, obviously every record was important to me. I didn't just put records on there to put records on there. I was excited that "All I Do Is Win" could go on there because you hear it at the end of the game and that represents victory. That's undeniable. You can't hate on that, it's impossible.
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