A Quote by Frank Lane
A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.
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You may say, 'Well, dragons don't exist.' It's, like, yes they do - the category 'predator' and the category 'dragon' are the same category. It absolutely exists. It's a superordinate category. It exists absolutely more than anything else. In fact, it really exists.
I don't understand the fashion industry and the appeal of it. I understand that there are some people who think it's important to them, and they're designers, they're artists, but there seems to be a disproportionate amount of our culture that's caught up in that and the red carpet stuff. It seems like there's a disproportionate amount of attention placed on that.
I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.
I never planned on becoming a brand name. The success of the Trump name worldwide has been a surprise.
If I had my career to do over again, I think I would wrestle under my real name, John Hennigan, because if there was some sort of brand test associated with professional wrestling, I would hardcore fail that test because I have so many names, it's confusing to me, even.
A label is a mask life wears. We put labels on life all the time. 'Right,' 'wrong,' 'success,' 'failure,' . . . Labeling sets up an expectation of life that is often so compelling we can no longer see things as they really are. This expectation often gives us a false sense of familiarity toward something that is really new and unprecedented. We are in relationship with our expectations and not with life itself.
You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created.
Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.
It's an honour for the entire 'Baahubali' team to be associated with Karan Johar, since he is the biggest name in the country as a producer and director with his brand Dharma Productions.
If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.
The tendency has always been strong to believe that whatever received a name must be an entity or being, having an independent existence of its own. And if no real entity answering to the name could be found, men did not for that reason suppose that none existed, but imagined that it was something peculiarly abstruse and mysterious.
I get invited to many more literary festivals than I used to because I'm associated with 'Slumdog Millionaire,' the brand. Many more doors have opened up for me as a result of the global success of the film, although I believe that I'm the same person that existed before it.
Apart from being celebrities, there's a huge amount of respect associated with being cricketers and a certain amount of reverence and honour associated with representing India. In people's eyes, apart from other celebrities in India, I think for sportsmen in India there's a certain amount of regard.
No amount of success - whatever that means, quote-unquote success - no amount of success replaces the reality of being separated from my family for this long.
People know my name, and because of that, I have more leverage as a professional fighter. And as a professional fighter, as a professional wrestler, that is something we are all battling for. We want to make our brand a name brand and a household name. And that essentially gives us more leverage and helps us provide for our families.
This is UCLA. The expectations are higher here than anywhere. The amount of success both in terms of championships and wins as well as success off the floor has been second to none in college basketball. I knew that when I took this job. I know the expectation level, and no one has higher expectations than I do.
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