A Quote by Frank Luntz
It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.
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People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.
The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.
She tore a page from the book and ripped it in half. Then a chapter. Soon, there was nothing but scraps of words littered between her legs and all around her. The words. Why did they have to exist? Without them, there wouldn't be any of this. Without words, the Führer was nothing. There would be no limping prisoners, no need for consolation or wordly tricks to make us feel better. What good were the words? She said it audibly now, to the orange-lit room. "What good are the words?
Good words will not give my people good health and stop them from dying. Good words will not get my people a home where they can live in peace and take care of themselves. I am tired of talk that comes to nothing. It makes my heart sick when I remember all the good words and broken promises.
Christians fail to communicate to others because we ignore basic principles in relationship. When we make condescending judgments or proclaim lofty words that don't translate into action, or simply speak without first listening, we fail to love - and thus deter a thirsty world from Living Water. The good news about God's grace goes unheard.
There are books full of great writing that don't have very good stories. Read sometimes for the story... don't be like the book-snobs who won't do that. Read sometimes for the words--the language. Don't be like the play-it-safers who won't do that. But when you find a book that has both a good story and good words, treasure that book.
When it comes to partisan politics, everyone is a hypocrite. And all they care about is whether it hurts or helps them ... Is it good or bad for the Democrats? Is it good or bad for the Republicans? Is it good or bad for Jews, or good or bad for blacks, or is it good or bad for women? Is it good or bad for men? Is it good or bad for gays? That's the way people think about issues today. There is very little discussion of enduring principles.
Being in love is a good thing, but it is not the best thing. There are many things below it, but there are also things above it. You cannot make it the basis of a whole life. It is a noble feeling, but it is still a feeling. Now no feeling can be relied on to last in its full intensity, or even to last at all. Knowledge can last, principles can last, habits can last; but feelings come and go.
Life is like a book son. And every book has an end. No matter how much you like that book you will get to the last page and it will end. No book is complete without its end. And once you get there, only when you read the last words, will you see how good the book is.
Leadership is about having principles. A leader must have a vision and principles that will endure for all time and must always be true to these principles, applying them to changing circumstances
When I was young, my father used to say, ‘If you are alive, there is hope for a better day and something good to happen. If there is nothing good left in the destiny of a person, he or she will die.’ I thought about these words during my journey, and they kept me moving even when I didn’t know where I was going. Those words became the vehicle that drove my spirit forward and made it stay alive.
Living sites are only as good as today's update. If the words are dull, nobody will read them, and nobody will come back. If the words are wrong, people will be misled, disappointed, infuriated. If the words aren't there, people will shake their heads and lament your untimely demise.
There is nothing so bad or so good that you will not find Englishmen doing it; but you will never find an Englishman in the wrong. He does everything on principle. He fights you on patriotic principles; he robs you on business principles; he enslaves you on imperial principles; he bullies you on manly principles; he supports his king on loyal principles and cuts off his king's head on republican principles.
It was amazing to me then, and still is, that so many people who wander into bookshops don't really know what they're after--they only want to look around and hope to see a book that will strike their fancy. And then, being bright enough not to trust the publisher's blurb, they will ask the book clerk the three questions: (1) What is it about? (2) Have you read it? (3) Was it any good?
If I do, I say so. That's the only way out of that. If there are three words that need to be used more in American journalism, commentary, politics, personal life... it's the magic words "I don't know." I mean, there are certain basic principles, like the dignity of the individual and the individual's responsibility, and certain basic economic principles, like how when something costs less, more of it will be consumed... There are certain things that I feel pretty confident about.
It's important to adhere to the principles of a large group of people that truly believe these principles, and if they believe them, then that's good enough for me.
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