A Quote by Frank Luntz

It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate.
All propaganda or popularization involves a putting of the complex into the simple, but such a move is instantly deconstructive. For if the complex can be put into the simple, then it cannot be as complex as it seemed in the first place; and if the simple can be an adequate medium of such complexity, then it cannot after all be as simple as all that.
The investor has a right to expect good results to flow from a consistent and courageous application of the principle of buying after the market has declined substantially and selling after it has had a spectacular rise. But he cannot expect to reduce this principle to a simple and foolproof formula, with profits guaranteed and no anxious periods.
But even if we take matrimony at its lowest, even if we regard it as no more than a sort of friendship recognised by the police, there must be degrees in the freedom and sympathy realised, and some principle to guide simple folk in their selection.
But even if we take matrimony at its lowest, even if we regard it as no more than a sort of friendship recognized by the police, there must be degrees in the freedom and sympathy realized, and some principle to guide simple folk in their selection.
People on the whole are very simple-minded, in whatever country one finds them. They are so simple as to take literally, more often than no, the things their leaders tell them.
The ultimate truth is so simple. It is nothing more than being in the pristine state. This is all that needs to be said. Only mature minds can grasp the simple truth in all its nakedness.
Arriving at a simple piece of music is a very difficult balance because, in being simple, you could easily be banal, so maybe it's more difficult to write a simple piece of music than a 12-tone piece where no one understands exactly what it is about.
Social Security is inherently unsound for the simple reason that it's a political program run by politicians for political purposes...Social Security operates on a very simple principle: the politicians take your money from you and squander it.
Government subsidies can be critically analyzed according to a simple principle: You are smarter than the government, so when the government pays you to do something you wouldn't do on your own, it is almost always paying you to do something stupid.
Creation is the production of order. What a simple, but, at the same time, comprehensive and pregnant principle is here! Plato could tell his disciples no ultimate truth of more pervading significance. Order is the law of all intelligible existence.
Then came the second Amsterdam discovery, although the principle was known elsewhere. Bank deposits...did not need to be left idly in the bank. They could be lent. The bank then got interest. The borrower then had a deposit that he could spend. But the original deposit still stood to the credit of the original depositor. That too could be spent. Money, spendable money, had been created. Let no one rub his or her eyes. It's still being done-every day. The creation of money by a bank is as simple as this, so simple, I've often said, that the mind is slightly repelled.
I know there's a principle of spirit. It works without space-time. I am subject to that principle, in spirit and in belief of body. Learn how spirit works, a few simple rules, living a perfect spiritual life is easy.
The negative principle negates. The positive principle creates. The negative principle doubts. The positive principle believes. The negative principle accepts defeat. The positive principle goes for victory.
As a matter of principle, we believe patients should be able to see the right doctor at the right time. As a matter of principle, we believe nothing should interfere with that doctor-patient relationship. As a matter of principle, we believe all Americans deserve affordable, available, and reliable quality health care.
From this simple phenomenon, this idea of saying something twice, more often, as often as possible, in order to make oneself understood - the most artful things developed... the principle of repetition!
Something good happened to my writing when I stopped being afraid to do something simple, for the fear that people might think I couldn't do something more complex. Don't be confused by the word simple. Simple is not easy, it is clear voiced, and fearlessly elegant.
This site uses cookies to ensure you get the best experience. More info...
Got it!