A Quote by Frank Luntz

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional. When we are happy, we are not [rational]. In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.
It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.
The argument for collectivism is simple if false; it is an immediate emotional argument. The argument for individualism is subtle and sophisticated; it is an indirect rational argument. And the emotional faculties are more highly developed in most men than the rational, paradoxically or especially even in those who regard themselves as intellectuals.
I'm not emotional about investments. Investing is something where you have to be purely rational and not let emotion affect your decision making - just the facts.
Happiness is a state of non-contradictory joy . . . Happiness is possible only to a rational man, the man who desires nothing but rational goals, seeks nothing but rational values, and finds his joy in nothing but rational actions.
If I make a stupid decision but don't execute it because I'm, say, lazy, then I'm lucky, not rational. However, at other times a person acts for good reasons just as she does what she thinks she shouldn't do, not knowing that they are good reasons. Just like sometimes we are a lot less rational than we think we are, it is also true that sometimes we are a lot more rational than we think we are.
The reason this system can’t be overthrown in this country,” Walter said, “is all about freedom. The reason the free market in Europe is tempered by socialism is that they’re not so hung up on personal liberties there. They also have lower population growth rates, despite comparable income levels. The Europans are all-around more rational, basically. And the conversation about rights in this country isn’t rational. It’s taking place on the level of emotion, and class resentments, which is why the right is so good at exploiting it.
Sometimes, I work a little more from emotion than I do from rational thought.
No rational argument will have a rational effect on a man who does not want to adopt a rational attitude.
Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice.
I started to call myself a "rational therapist" in January 1955; later I used the term "rational emotive." Now I call myself a "rational emotive behavior therapist." But from the start, I always included philosophic techniques as well as experiential, emotional and behavioral techniques.
I speak of peace, therefore, as the necessary rational end of rational men. I realize the pursuit of peace is not as dramatic as the pursuit of war... But we have no more urgent task.
The three main extra-rational activities in modern life are religion, war, and love. all these are extra-rational, but love is not anti-rational, that is to say, a reasonable man may reasonably rejoice in its existence
Yes, what we are doing is probably mad, and probably it is good and necessary all the same. It is not a good thing when man overstrains his reason and tries to reduce to rational order matters that are susceptible of rational treatment. Then there arise ideals such as those of the Americans or of the Bolsheviks. Both are extraordinarily rational, and both lead to a frightful oppression and impoverishment of life, because they simplify it so crudely. The likeness of man, once a high ideal, is in process of becoming a machine-made article. It is for madmen like us, perhaps, to ennoble it again.
I want to say, and this is very important: at the end we lucked out. It was luck that prevented nuclear war. We came that close to nuclear war at the end. Rational individuals: Kennedy was rational; Khrushchev was rational; Castro was rational. Rational individuals came that close to total destruction of their societies. And that danger exists today.
When there are rational grounds for an opinion, people are content to set them forth and wait for them to operate. In such cases, people do not hold their opinions with passion; they hold them calmly, and set forth their reasons quietly. The opinions that are held with passion are always those for which no good ground exists; indeed the passion is the measure of the holder's lack of rational conviction.
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