A Quote by Frank Luntz
Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of the screen so you can't really read it - every time you see a company do that, the ad becomes less effective. The communication becomes less effective.
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Unfortunately, as you hire more people, the casual, informal 'do what it takes' culture, which worked so well at less than 40 people, becomes chaotic and less effective.
No doubt a leader or leaders can make that culture more effective or less effective, by the way that we behave. Most importantly, but also by what we say, what we stress, what we reward.
Let's face it: we live at a time when government is less and less powerful, less and less effective, and the agent of social change, at least for the immediate future, is the corporation.
Meditation is object-less. If you use any object, then it is not meditation; it becomes thinking. It becomes contemplation; it becomes reflection, but not meditation. This is the most essential point to be understood. This is the essence of a meditative state: that it is object-less. Only consciousness is there, but not conscious ABOUT anything. Consciousness without being conscious of anything - this is the nature of meditation.
Try vegetarianism and you will be surprised: meditation becomes far easier. Love becomes more subtle, loses its grossness — becomes more sensitive but less sensuous, becomes more prayerful and less sexual. And your body also starts taking on a different vibe. You become more graceful, softer, more feminine, less aggressive, more receptive.
There's less wear and tear. It allows the heart to pump with greater efficiency so there's less strain. When we really can feel a positive feeling, that's when the heart's communication becomes the best.
Since the fabric of the universe is most perfect and the work of a most wise Creator, nothing at all takes place in the universe in which some rule of maximum or minimum does not appear ... there is absolutely no doubt that every affect in the universe can be explained satisfactorily from final causes, by the aid of the method of maxima and minima, as it can be from the effective causes themselves ... Of course, when the effective causes are too obscure, but the final causes are readily ascertained, the problem is commonly solved by the indirect method.
New possibilities for a more active democracy are beginning to emerge in the information age. Effective citizen action is possible if citizens develop the abilities to gain access to information of all kinds and the skills to put such information to effective use.
Right and wrong do not exist in graphic design. There is only effective and non-effective communication.
I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.
Effective altruism is a philosophy and social movement which tries to work out the most effective ways to improve the world. Effective altruists - conform to old-school utilitarian principles - consider all causes and actions, and then act in the way that they believe brings about the greatest positive impact.
When a nanotech company matures and becomes a real business, it becomes something else. It becomes a biotech company or a cleantech company or a memory chip company. Nanotechnology has fueled the core innovations in electronics and energy.
We hope that there will be nothing that conflicts with anybody's religion or faith. We would never say a person's religion is not effective. We say, 'Would you be interested in something more effective?' We always put things in an optimistic, progressive perspective. 'Do you want to make your prayers more effective? Not that they are not effective, but do you want to help them become more effective?'
(Howard Dean) is proving that the Internet is a better, cheaper, and faster way to raise money than the old glad-handing of special interests and fat cat donors. He's also about to demonstrate that the Internet is a better place to spend campaign dollars than are TV stations and media time buys. The fact that Internet communications is free makes one-on-one retail politics more effective, more rapid, and less costly than mass communication.
The nearer emotional life approaches to hysteria, to continual outward show, the less genuine it becomes. Feeling becomes equated with vehemence of expression, so that insincerity becomes permanent.
Generally, the more weight you put on, the less effective you are.
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