A Quote by Frank Luntz

The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.
It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.
There is nothing so bad or so good that you will not find Englishmen doing it; but you will never find an Englishman in the wrong. He does everything on principle. He fights you on patriotic principles; he robs you on business principles; he enslaves you on imperial principles; he bullies you on manly principles; he supports his king on loyal principles and cuts off his king's head on republican principles.
Without ambition one starts nothing. Without work one finishes nothing. The prize will not be sent to you. You have to win it. The man who knows how will always have a job. The man who also knows why will always be his boss. As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.
Dave Stark has taken the best of recent marketplace management concepts and married them to timeless biblical principles of leadership, translating business jargon into ministry language. The combination is an encouraging and practical guide to Christ-centered ministry leadership. This book will be helpful to anyone involved in leading a church or serious about modeling servant leadership.
Leadership is about having principles. A leader must have a vision and principles that will endure for all time and must always be true to these principles, applying them to changing circumstances
Principles always have natural consequences attached to them. There are positive consequences when we live in harmony with the principles. There are negative consequences when we ignore them. But because these principles apply to everyone, whether or not they are aware, this limitation is universal. And the more we know of correct principles, the greater is our personal freedom to act wisely.
It's important to adhere to the principles of a large group of people that truly believe these principles, and if they believe them, then that's good enough for me.
Embedded in the gospel of Jesus Christ there are eternal principles and truths that will last far longer than the principles of building ships and roofs. You and I, as members of the Lord's true Church, have special access and insight into these eternal principles and truths, especially when we listen to the Spirit for individual guidance and hear the prophet's voice as he declares the will of God to the members of the Church. You and I both know how important these eternal principles and truths are in our lives.
If we want conservative principles to win the battle of ideas, we have to defend them openly, with passion and conviction.
While you cannot deliver policies without principles, you cannot deliver principles without having power. You have quickly to move to a stage where, emphasising your principles, you build a programme, then call for popular support.
Thomas More: Will, I'd trust you with my life. But not your principles. You see, we speak of being anchored to our principles. But if the weather turns nasty you up with an anchor and let it down where there's less wind, and the fishing's better. And "Look," we say, "look, I'm anchored! To my principles!
Sometimes we forge our own principles and sometimes we accept others' principles, or holistic packages of principles, such as religion and legal systems. While it isn't necessarily a bad thing to use others' principles - it's difficult to come up with your own, and often much wisdom has gone into those already created - adopting pre-packaged principles without much thought exposes you to the risk of inconsistency with your true values.
The principles that will save Earth's life are the same principles that save the living souls of humans: ineluctable spiritual principles.
If by sticking to the moral principles you have followed all your life, you jeopardize your happiness and that of others, throw over your principles. Principles for principles' sake -that is not wisdom; that is obstinacy. Principles should be fluid because life is fluid.
He who governs himself according to what he calls his principles may be punished either by one party or the other for those very principles. He who proceeds without principle, as chance, timidity, or self-preservation directs, will not perhaps fare better; but he will be less blamed.
I've devoted most of my life to understanding the principles that enable people to improve their lives. It's those principles, the principles of free society, that have shaped my life, my family, our company, and America.
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