A Quote by Frank Luntz

What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.
You have to take in the whole picture, and ask, "What is it you want? What kind of world do you want?" So, I have drawings of different cities. Those cities have an end goal; they're not just cities. The end goal of those cities is to make things relevant to people that they respond to. There's no other way.
Everybody wants to have a goal - I gotta get to that goal, I gotta get to that goal, I gotta get to that goal. I can finally get to that goal. Then you get to that goal, and then you gotta get to another goal. But in between goals is a thing called life, that has to be lived and enjoyed - and if you don't, you're a fool.
The goal wasn't to be a millionaire or to be a Hollywood star. That was not the goal. The goal was something about - the goal was to find the goal, but I knew where it was.
Engineers love to optimize problems. Now I optimize logistical problems. I ask: 'What's the goal? What are our constraints? What is the optimal, elegant way to get to that goal within those constraints?' I break it down in terms of a data funnel: 'Where in the funnel are we inefficient?' That analytical background really helps.
As soon as we find a cure, we will utilize any of the donations to go toward providing medication to those who can't afford it. That is my goal.
Politics is not about a person. We transform America not by electing some guy or woman to be president; we transform this country when millions of people stand up and fight back. That will result in good leadership on top. So the goal right now is not to worry about who's going to be running in 2020 or 2080. The goal now is to mobilize millions of people around a progressive agenda.
One has to ask what is the goal of life? What is the goal of life? My interpretation of it for myself, a very wise teacher once taught me this, is to meet the needs of the people, places and the times around you and offering those services to God.
My goal has not ever been to change minds, my goal is to open minds.
A lot of people ask me, 'What is your goal now that you have done everything?' And I always say that my goal is to not be bored by what I do. The only way that I cannot be bored by what I do is if I play something and it's all new to me.
The goal is to keep the dialogue open. There are issues in the USA that a lot of people feel strongly about. The goal is just to fix those issues. To make progress on those issues.
Peace is not merely a distant goal that we seek, but a means by which we arrive at that goal.
I do not have much confidence in the political system and never did. My goal has always been to change people's minds because as long as people demand more government, they will get it.
Incumbents have long promoted regulation in the name of protecting consumers when their actual goal is to block new entrants and stifle competition.
The real thing is not the goal, the real thing is the beauty of the movement. The real thing is not reaching, the real thing is the journey. Remember, the real thing is the journey, the very traveling. It is so beautiful, why bother about the goal? And if you are too bothered about the goal, you will miss the journey, and the journey is life - the goal can only be death.
People ask what my goal is. I don't have a goal.
People often ask me what I consider my goal to be at TOMS. The truth is that it's changed over the years. When we first began, the goal was to create a for-profit company to help the children that I met in a small village in Argentina.
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