A Quote by Frank Luntz

The public wants to know why or why not. They don't want to know how you're going to do it. — © Frank Luntz
The public wants to know why or why not. They don't want to know how you're going to do it.
'How' is a great thing to know. 'Why' is the ultimate. I'm the 'why' coach. Why are we doing this? Why are we not doing that? Why is this not working? Those are the things I want to know.
I’m curious about things that people aren’t supposed to see—so, for example, I liked going to the British Museum, but I would like it better if I could go into all the offices and storage rooms, I want to look in all the drawers and—discover stuff. And I want to know about people. I mean, I know it’s probably kind of rude but I want to know why you have all these boxes and what’s in them and why all your windows are papered over and how long it’s been that way and how do you feel when you wash things and why don’t you do something about it?
The way I look at it within myself, why not? Why can't I be the MVP of the League? Why can't I be the best player in the League? I don't see why-why-why can't I do that? I think I work hard, I think I dedicate myself to the game and sacrifice a lot of things at a young age and I know if I continue to do good, what I can get out of it and if that's me going out or doing whatever, I'm willing to do it because I know in the long run, it's going to help me.
Why, Jon, why?" his mother asked. "Why is it so hard to be like the rest of the flock, Jon? Why can't you leave low flying to the pelicans, the alhatross? Why don't you eat? Son, you're bone and feathers!" "I don't mind being bone and feathers mom. I just want to know what I can do in the air and what I can't, that's all. I just want to know.
I want to help small businesses grow and thrive. I know how to make that happen. I spent my life in the private sector. I know why jobs come and why they go.
I would be a very demanding coach. I wouldn't yell and scream, but I want players that want what I want. And that's why I couldn't coach, 'cause I know how hard it is and I know how hard I want you to play. But everyone's not going to do what I want.
You want to know why there's a Texas Rangers? Well, here's the answer. You know how the six-gun came around? Well, here's the answer. You want to know why Mexicans allowed Americans to settle Texas in the first place? It was fear of Comanches.
The Hasidic rabbi, Zuscha, was asked on his deathbed what he thought the kingdom of God would be like. He replied, "I don't know. But one thing I do know. When I get there I am not going to be asked, 'Why weren't you Moses? Why weren't you David?' I am only going to be asked, 'Why weren't you Zuscha? Why weren't you fully you?'"
I don't know why I survived Iraq and I don't know why I made it home, but I do know that this is my second chance at life and I can do whatever I want now.
People who aren't addicts want to know why I became one. They ask whether I had a midlife crisis. I'm only speaking for myself now, but I've stopped asking why and how. It's all about surrender and acceptance. It doesn't matter why I am an addict.
Human beings going to their jobs and living their lives are unconscious. They don't know what's going on. They don't know why you are born or why you die.
I know why we're strong. I know why we have held together; I know why we are united: it's because there's always been a growing middle class.
The biggest threat to your creativity is the fear that it's already been done, said, created. (So why bother?) Say it, do it, make it anyway - but tell YOUR story along the way. The story of how you came to know what you know. The story of what you want to know more of. The story of why you do what you do. The story of how you came to care. And that's how you create what's never been created before.
I promise you, the next time there is attack on - an attack on this country, the first thing people are going to want to know is, why didn't we know about it and why didn't we stop it? And the answer better not be because we didn't have access to records or information that would have allowed us to identify these killers before they attacked.
I don't want to be lofty when I say this, but I don't know what a success is any more. I know how we define it, but that was a moment where I went, "Wait, who am I?" You could feel the business, in particular, kind of go "He's all right, let's go over here." I started to go, "Wait, I know why I love to do this." I think I got off track in why I love to do it.
If anyone wants to know why three kids in one family made it to the big leagues they just had to know how we helped each other and how much we practiced back then. We did it every minute we could.
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