A Quote by Frank Luntz

There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.
You can't win enough, you can't have enough money, you can't succeed enough. There is not enough. The only thing that will ever satiate that existential thirst is love. And I just remember that day I made the shift from wanting to be a winner to wanting to have the most powerful, deep, and beautiful relationships I could possibly have.
Personal sacrifices are really the beginning and the end of everything, because you don't win because you do one thing right or two things right. You win because you do 1,000 little things right throughout the year.
We need to have a purpose in this life. I'm pleading with you, I'm begging with you to do the right thing. And do it not for the sake of how it will impact your own lives, but only for the sake of doing the right thing.
I think the biggest thing is just focusing on the day-to-day, your routine, not getting caught up in the future or the past and just being right there and focusing on what you have to do that day or that night to help your team win.
If you want to succeed in your life, remember this phrase: That past does not equal the future. Because you failed yesterday; or all day today; or a moment ago; or for the last six months; the last sixteen years; or the last fifty years of life, doesn't mean anything... All that matters is: What are you going to do, right now?
In 2001, I watched Kinder Bologna win the EuroLeague, and I thought, Damn, I want to the win that some day. I remember thinking it was the coolest thing in the world.
When I wrote "Win," it only took about eight months, but eight months of sheer pain and suffering because every phrase that's in there - and there are about 130 specific linguistic recommendations - I had to test every one to make sure that it worked.
The only thing on my mind right now is trying to win the whole thing.
I think some people had, probably, a time in their life where they were good at two things and they had to make a big decision. For me, it was never like that - I just skied every day of my life and kind of made the right steps in the right direction, and so there wasn't really a choice of like, "What should I do?" I remember when I was like 10 years old, I was just wanting to be in the Olympics and wanting to compete in the World Cup, and there was never another choice in my head.
Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.
Remember, if the time should come when you have to make a choice between what is right and what is easy, remember what happened to a boy who was good, and kind, and brave, because he strayed across the path of Lord Voldemort. Remember Cedric Diggory.
People remember the treble in 1999 as if we only had to turn up to collect three trophies. But on that cup run, we were 1-0 down against Liverpool going into injury time, and we turned it around to win 2-1. And everyone remembers the Champions League final in Barcelona, where the same thing happened.
Just because something is good doesn't mean we should pursue it right now. We have to remember that the right thing at the wrong time is the wrong thing.
Every time I reach a major milestone in my career, I expect it to make more of a difference than it does, and I guess that means I'm in the sport for the right reasons. I'm not in it to win it because winning can only last for so long, and it's a very fickle thing, sport.
There is one thing you know for sure, one fact that never fails to comfort you: the worst day of your life wasn't in there, in that mess. And it will do you good to remember the best day of your life wasn't in there, either. But another person brought you closer to those borders than you had been, and maybe that's not such a bad thing.
Remember not only to say the right thing in the right place, but far more difficult still, to leave unsaid the wrong thing at the tempting moment.
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