A Quote by Frans van Houten
I think, going forward, we need to be much more modest on expectations with regard to China growth: That's just being realistic.
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Many analysts now regard modest, zero, or negative growth in our rate of energy use as a realistic long-term goal.
Our focus going forward is on sectors where the life of China's middle class can be upgraded: health, travel, leisure, education, and the Internet. We call it marrying China's growth with global resources.
You can almost convince yourself that you've accomplished things just by thinking about them. The alternative is to be more realistic. You don't necessarily regard the dreaming process as bad or an obstacle, but it's not realistic enough.
I think my expectations for myself are much more severe and much more direct. You can't work on a film for six years without being your own toughest critic. So you can't really be distracted by the expectations based on your previous performance.
The goal is that people will find something of themselves in it. But you don't need to know what a hexachord is! You don't need to know what serialism is. You don't need to know anything technical. It's more about the state of mind of being open and listening to what's really going on. And I think that the more open you can be, the better. So maybe it's not good to have expectations.
I think the right way to do this is just to step up and do it, so I actually think we'll see more of that over the next coming weeks, because I think they'll say, "We'd like to be good for business and quiet on politics, but this is too urgent, it is too much of a key crisis in who we are going to become as Americans. We can risk too much, and so we have to step forward." And I think you will see more and more people stepping forward, like Howard Schultz, Steve Case and other folks, in order to try to make a difference in this [Donald Trump] election.
I'd like to think, eight years ago, I was pretty humble and modest. But I think, with each year, you get more modest, more humble, more appreciative. The off the field tragedies put things in better perspective, but life happens to everybody, and I think we all just try to do the best we can.
Over the longer term, China will grow by about 6% or 7% per year. The Chinese authorities usually react pretty quickly to unfolding economic events, and you've seen them recently change a whole bunch of policies to be more conducive to growth. They have the power and capability to macromanage the economy - to accomplish their growth objectives - which means they're pretty much going to come close to what they say is going to happen.
I do think environmental writers need to be forward thinking, not just lamenting our losses. We do need to lament; in some ways it's important to be the vessels for grief for all that's being lost on our planet. But we also need to be forward thinking.
I think there's going to be a real push in the next two years in Asia - China and Korea specifically. And that's a huge undertaking. Ten years ago it was impossible to break into that part of the world. Some of the biggest companies in the world found it challenging. But I am Chinese-American and I think what we do will resonate in China. So that's where we see our biggest opportunities going forward. I do speak Mandarin and I also relate to the hunger that China has for culture and architecture and style.
I wasn't trying to make a following. I was just trying to make interesting music. That's not being modest, that's just being realistic.
I think there's just an inherent burden of being alive and being a woman. No man would ever admit that, but I think women know it, which is: You know more than men, you know more than most people you're dealing with every day, and you know that's it up to you to make things move forward, and you get paid half as much, but you just do it.
As an entrepreneur you are often failing as much as you are succeeding. You are falling on your face as much as you are stepping up and moving forward. You need resilience to get up, re-gather, think of what you are going to do next, not letting that misstep pull you down. Next, you cannot be afraid of looking stupid or not being perfect. You have to be okay with sticking your neck out, being willing to fall down, and knowing that you are more measured over time about how you are getting back up.
Being realistic is the most commonly traveled road to mediocrity. Why would you be realistic? What's the point of being realistic? I'm going to do it. It's done. It's already done. The second I decide it's done, it's already done.
But in general, as countries get wealthier, there's going to be more savings, which means you're going to have intermediation. So part of it is just the huge growth in wealth, and part of it was globalization - these companies, these clients getting much bigger and much more global.
I don't think I need too much help. I think my head's on pretty straight, and I'm pretty realistic about things. I'm very focused, so that certainly prevents me from going all over the place.
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