A Quote by Fred DeLuca
Back when we started, people didn't even know what a submarine sandwich was. The product was only sold in a few markets.
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I have a lot of appetites and try to revel in almost everything, so inspiration can even come from a well-appointed submarine sandwich, you know?
I had sold products in flea markets before and I thought a cleaning product would be a good idea. So, in 2006, I came up with the ShamWow! I had seen this type of product at fairs, but it wasn't well marketed. And from there, I went to this factory in Germany that made them for me.
I started in business journalism from the outside, so when I started writing about markets and business, I was struck by the fact that markets seemed to work well even though people are often irrational, lack good information and are not perfect in the way they think about decisions.
In high school, I stole a six-foot submarine sandwich from a banquet room in front of several hundred people. I did it because I was in marching band, and we were promised food if we played, and they broke their promise. It was my first and only heist, motivated by justice and hunger.
Well, I have a lot of appetites and try to revel in almost everything, so inspiration can even come from a well-appointed submarine sandwich, you know? Potentially in the form of The Godmother from Santa Monica's Bay Cities [Italian Deli &] Bakery. But for a primal "Wow, every sense is on fire!" moment, it would have to be live music.
The criteria, the only rule you should follow - the only rule - is to never touch a product or service unless, every time it is sold, part of the profit has to come back to you.
My only boss was the clock on the wall and my only friend, never really was a friend at all. I've traded love for pennies, sold my soul for less. Lost my ideas in that long tunnel of time. And I've turned inside out and around about and back and then found myself right back where I started again
If you're trying to get someone who's sick with a fever off of a submarine and it's cold and raining outside, the only way in and out of a submarine, generally, is through a fairly narrow hatch.
Few people know death, we only endure it, usually from determination, and even from stupidity and custom; and most men only die because they know not how to prevent dying.
I could worry that I'm going to bleed to death, you know, from cutting my finger on a sandwich packet, you know, if I sort of open a sandwich.
I've sold a lot of different product. Very briefly, I sold Time Life Books on the phone.
Part of my advantage is that my strength is economic forecasting, but that only works in free markets, when markets are smarter than people. That's how I started. I watched the stock market, how equities reacted to change in levels of economic activity, and I could understand how price signals worked and how to forecast them.
With Submarine, when I came out of school, people were so lovely and supportive. And you don't get that experience very often. It felt like a family on-set. So Submarine changed so much for me.
Markets are interested in profits and profits only; service, quality, and general affluence are different functions altogether. The universal, democratic prosperity that Americans now look back to with such nostalgia was achieved only by a colossal reigning in of markets, by the gargantuan effort of mass, popular organizations like labor unions and of the people themselves, working through a series of democratically elected governments not daunted by the myths of the market.
I'm only a product like a cake of soap, to be sold as well as possible.
Focus is scary—until you realize that it only means turning your back on markets you could never have anyway. Sharp focus on jobs that customers are trying to get done holds the promise of greatly improving the odds of success in new-product development.
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