A Quote by Gary Clark, Jr.
I never expected to be approached for an ad campaign.
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Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
I went to Tokyo three years ago. It was a job, though. I did an ad campaign for IBM, so they flew me out there to take pictures of me. It was IBM Global. It went to Australia, France, London, all over the world. But I think the ad campaign was a failure, because of me.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
There has never been a campaign where there hasn't been sniping from the outside and second-guessing. I hear the same sometimes from the Democratic side in terms of President Obama's campaign, so that's to be expected.
Life is full of all sorts of things, and I never expected to be a part of this. I never expected to be a model. I never expected to be a stylist. Or a designer. So you never know.
I'm a writer. I never expected to be recognised on the street. I never expected to get that kind of coverage, good or bad. I never expected to sell as many books as I have.
Rebut the negative, and the opposing campaign has not merely lost a skirmish, it has suffered almost irreparable damage. An effective rebuttal makes it hard for the campaign whose ad is destroyed to be believed about anything ever again.
A baby is expected. A trip is expected. News is expected. Forgetfulness is expected. An invitation is expected. Hope is expected. But memories are not expected. They just come.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
People get together and they donate to organizations so that a pile of money can be used to create a message that can be broadcast en masse as part of the a political campaign. They are the lifeblood of Hillary Clinton campaign, the banks and all these big time rich people from Hollywood and Silicon Valley are the mother's milk of her campaign. They are the money. She just doesn't want Donald Trump to have it or any other Republican to have it or any average citizen to be able to bundle his money with other people's money and create an ad or a campaign.
I never ever approached a dealer. I have always been approached by dealers or curators or whatever.
Trump's 2016 effort could afford to be a shambolic circus; nothing was on the line. He never expected to win and so the rotating cast of campaign managers didn't really matter.
I never stopped feeling abject terror until I got on television and went on a national ad campaign and realized, "I will be able to feed my children. I have somehow averted the destiny that awaited me, which is endless, crippling debt forever."
We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
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