A Quote by Gary Vaynerchuk
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
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Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.
It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't mean you know anything about marketing. Or layout. Or editing. Or publicity. Or selling your books for foreign markets.Everyone can point to a few examples of people that have done very well for themselves self-publishing. But honestly, those folks are lucky as lottery winners.
Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
If you buy something because it's undervalued, then you have to think about selling it when it approaches your calculation of its intrinsic value. That's hard. But if you buy a few great companies, then you can sit on your ass. That's a good thing.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Marketing, when done well, is about story telling.
I think when people begin to tell their stories, everything changes, because not only are you legitimised in the telling of your story and are you found, literally, like you matter, you exist in the telling of your story, but when you hear your story be told, you suddenly exist in community and with others.
I think when people begin to tell their stories, everything changes, because not only are you legitimized in the telling of your story and are you found, literally, like you matter, you exist in the telling of your story, but when you hear your story be told, you suddenly exist in community and with others.
Spend at least 20-30% of your time marketing. You have to pay for this either way. Either you pay a gallery to do this for you , or you put your time and effort into it. Unless people see the great art you're making, they'll never buy it.
Authenticy in marketing is telling a story people want to hear.
People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign, you just get two guys telling you they really value cleanliness.
People used to complain that selling a president was like selling a bar of soap. But when you buy soap, at least you get the soap. In this campaign you just get two guys telling you they really value cleanliness.
I think because it is a very well-saturated story,episode of Justified in Hannibal, and we've all heard it in some frame of a story, we've heard the urban legend of waking up in a bathtub with a kidney missing. It felt like if we are telling an organ-harvesting story, it was really about quickly selling the iconography of an organ-harvesting story, and then being able to mask that as a perfect way for Hannibal Lecter to go shopping for his menu.
Every story is flawed, every story is subject to change. Even after it is set down to print, between covers of a book, a story is not immune to alteration. People can go on telling it in their own way, remembering it the way they want. And in each telling the ending may change, or even the beginning. Inevitably, in some cases it will be worse, and in others it just might be better. A story, after all, does not only belong to the one who is telling it. It belongs, in equal measure, to the one who is listening.
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