A Quote by Gary Vaynerchuk
Use every customer point of contact to weave stories about who you are and what your brand stands for.
Related Quotes
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
I'm a bad customer for my own buildings! If I'm choosing an apartment, I choose one about five or six stories high so that I can see the people, the trees, and the world on the street. Beyond that, I lose contact with the ground!
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.
Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
Individually the disciple and friend of Jesus who has learned to work shoulder to shoulder with his or her Lord stands in this world as a point of contact between heaven and earth, a kind of Jacob’s ladder by which the angels of God may ascend from and descend into human life. Thus the disciple stands as an envoy or a receiver by which the kingdom of God is conveyed into every quarter of human affairs.
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
Contact with the customer is what business is all about.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.
Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
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