A Quote by Gary Vaynerchuk
The brands that can connect with client in a real way will win.
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My dream is that people will find a way back home, into their bodies, to connect with the earth, to connect with each other, to connect with the poor, to connect with the broken, to connect with the needy, to connect with people calling out all around us, to connect with the beauty, poetry, the wildness.
You know I think so many of us live outside our bodies. My dream is that people will find a way back home, into their bodies, to connect with the earth, to connect with each other, to connect with the poor, to connect with the broken, to connect with the needy, to connect with people calling out all around us, to connect with the beauty, poetry, the wildness.
I play to win, whether during practice or a real game. And I will not let anything get in the way of me and my competitive enthusiasm to win.
We're trying to win business by doing a good job for the clients, as opposed to, "We think being big and universal is just a great, wonderful thing." It's not a morality thing. It's a "Does it work for the client?" thing. Everything we do is because a client uses us. Everything we do is because a client chose to use us of his own free volition.
I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.
The moment I remember to breathe and connect to what's real, connect to love, get grounded, get present, then everything has a way of sort of falling into place.
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
I've never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.
'Crimson' is written in a very particular style, and it's very precise in the way it graduates into a gothic romance. The souls that will connect with it will connect deeply.
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.
In acting class they tell you that you have to be real, connect with the people, connect with your partner. The same as politics, you have to connect to the people.
With the way Amazon and eBay had become big companies and with the way people were embracing technology, I was like, it is so obvious that this is going to be a huge game changer in this space. The combination of these things is going to change what it means to retail, what it means to launch brands, what it means to connect with your consumer.
If you look at Jeep, Ram, and the premium brands, those are brands that will survive.
When Jim Irsay called me five years ago, he told me, 'I want you to be our coach and help us win the Super Bowl.' He told me, 'We are going win it the right way. We are going to win it with great guys; win it with class and dignity. We are going to win it in a way that will make Indianapolis proud.'
I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
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