A Quote by Gary Vaynerchuk
You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
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Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
I built a very methodical television show around my business. I learned how to use television as a platform to advertise products. I created a platform showcasing the stuff that I build. It's taking the integration model to another level.
When you first get into television it is a big deal, then you realize you are no better than anyone else, we just have a platform to use, to help other people. I use that platform for the work I do in the military, the work I do with cancer because I was fortunate enough to get that platform.
The world is changing so quickly, and actors now have this huge platform of social media to interact with their audiences, but I choose not to have a social media footprint. I'm old-school like that.
Social media has created an awesome platform not only for the fans to be able to communicate directly with the artist, but for new artists to have a platform to share music. As far as me, I love it because it allows the fans to connect with me.
The UN platform was created precisely for this, to seek compromise, to communicate with one another. So it will definitely be nice if we make use of this platform.
On social media, like on Instagram and stuff that I post, and the way that I view myself, and portray myself on there, that's definitely a much more personalized take. I'm not collaborating with people to make that, it's my own social media platform in which I'm - it's not a character, it's just me.
Much of social media can be seen as the 'News of me.' It's not so much a platform for connecting and sharing as it is a platform for advertising the idea of yourself you want to portray to others: the image of yourself you want to project.
Being a part of the WWE, I am blessed to have a platform both on social media and TV, with that platform I am able to spread my message and share my story.
I would suggest that folks who have a platform of so-called celebrity, to the extent that they don't use that platform, or if they just use it for their own self-aggrandizement, it is certainly fed in a way that it goes to waste.
Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
The platform that we have created here in Tottenham is the most important, the platform we created between all the coaching staff - in the academy and the first team. The platform we created is more important than one person.
When I am abused online I take snapshots for evidence, I report it to the social media platform and I ban the abuser. If I am threatened with violence I report the abuser to the police. It is vital to remember that threatening violence online is just as illegal as it is offline. Know your rights and the reporting procedures of any online platform you use.
Social media is just a platform. Twitter is a very simple and immediate broadcast platform. Facebook is a very personal, when it comes to friends and when it comes to fan pages, a little bit less but still somewhat personal way to communicate.
It's all about how you use your social platform. Right now, I'm just using mine to empower people, get my entertainment and my news. Other people use their platform for different things.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
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