A Quote by Gary Vaynerchuk
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
Related Quotes
Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn
Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.
By having a blog, you can make yourself very accessible to your target audience. You can leave comments open on your blog so you can learn exactly what your audience likes about what you're doing with your business and about what they think you should change.
Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.
Keeping a 'CEO blog' or 'founder's blog' can be a great platform for engaging your users in a nontraditional way, reaching people outside of your product pitch and building rapport without selling them anything except a belief in your ideas.
I never in my wildest dreams thought that I'd have merchandise selling on a web site. It's just amazing to me.
Pinot grigio is a great Italian table wine.
I find it hard to think of myself as selling books. I don't even have a Web site. I want to sit and write, not sell.
I would have drunk a lot of Pinot Grigio if I'd lost after leading 5-2 in the third.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
Our focus is not on exit. In fact if you talk to any of my entrepreneurs, I'm generally saying, 'Don't sell the company,' when other investors want to sell. I'd much rather focus on building long-term value in building companies rather than worrying about exits.
When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.
You don't sell as many records as you used to because of illegal downloads, but I think there are other ways you can make money through your music. Whether it's through merchandise or teaming up with other companies or brands or whatever, there are ways.
BruceLee.com will be the beacon of all things Bruce Lee on the Internet. The site will include everything from facts about Bruce Lee to digital content to merchandise. I'll also be writing a blog. My father's fans have been asking for a place to find information and communicate with each other. This site will be a meeting place for our community.
Campaign analysts say that Dean has produced the most innovative web site in this year's presidential race. I particularly like today's blog, which consisted of the sentence 'I hate myself,' typed four billion times. In Dean's case, this may be the first instance where the actually entity represented by the web site has crashed more often than the site did.
My whole success is I've always been designing for people, first because I wanted to sell them merchandise. Then when I got into hotels, I had to rethink, what am I selling now? You're selling a good time.
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