Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
Walt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.
Walt Disney World is tribute to the philosophy and life of Walter Elias Disney... and to the talents, the dedication, and the loyalty of the entire Disney organization that made Walt Disney's dream come true. May Walt Disney World bring Joy and Inspiration and New Knowledge to all who come to this happy place... a Magic Kingdom where the young at heart of all ages can laugh and play and learn -- together.
That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.
The death of Walt Disney is a loss to all the people of the world. In everything he did, Walt had an intuitive way of reaching out and touching the hearts and mind of young and old alike. His entertainment was an international language.
For more than 40 years, people have looked to Walt Disney for the finest quality in family entertainment. There is no way to replace Walt Disney. He was an extraordinary man. Perhaps there will never be another like him… The world will always be a better place because Walt Disney was its master showman.
The why is what makes journalism an adult game. The why is what makes policy coherent and useful. The why is what transforms bureaucrats and foot soldiers and political leaders into viable instruments of rational and affirmative change. The why is everything and without it, the very suggestion of human progress becomes a cosmic joke.
Why do we smile? Why do we laugh? Why do we feel alone? Why are we sad and confused? Why do we read poetry? Why do we cry when we see a painting? Why is there a riot in the heart when we love? Why do we feel shame? What is that thing in the pit of your stomach called desire?
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
Why is the world round?
Why do the suckas bite?
Why do the freaks come out at night?
Why they paint Jesus white?
I sit and wonder why we breakin hip-hop laws,
Doing videos in houses that we know ain't yours.
Why Me? Why You? Why His? Why Hers, Why Mine? or Why Theirs? It should be We and Ours.
I got stuck on the Peter Pan ride when I was nine years old with my dad at Disney World. We got stuck on that part of the ride when you're suspended in the pirate ship above the miniature London, and I was fascinated by the why of it all. 'Why is Peter Peter Pan, why is he in Neverland, how did he learn how to fly, etc.?'
Beyond all explanations which a good brain can give, why do we choose the worse and not the better, why hate rather than love, why greed and not generosity, why self-centred activity and not open total action? Why be mean when there are soaring mountains and flashing streams? Why jealousy and not love? Why?
My grandfather was actually a union organizer at Walt Disney. He was an animator. He used to draw Donald Duck for Walt Disney.
Why? is the boy's motto, why does, why is, why not? Food, weather, time, fires, sea and season, clothes and cars and people; it's all grist to the mill of why.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.