I took a Logo programming class in fifth grade. Logo is a language specifically designed for the classroom environment. It was basically doodling through words.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
A poor logo doesn't mean a business will fail, and a good logo doesn't mean it will succeed - it just helps. Ultimately a good logo is something that people recognize instantly and relate to.
When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store.
Biggie has been the logo for success, the logo for doing it big - from popping champagne, the ladies, the fashion.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."
I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you could design what seems to be a brilliant logo for people who are not smart or energetic or are incapable of associating with anything positive and it would become a terrible logo.
At the end of the day, we all know what the Jordan logo means, and you can't take anything away from that. But it's pretty cool to have my own logo on a Jordan shoe.
I hate these people, the Rams and their owner, Georgia Frontiere, for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California.
I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?
Giving the kids a programming environment of any sort, whether it's a tool like Squeak or Scratch or Logo to write programs in a childish way - and I mean that in the most generous sense of the word, that is, playing with and building things - is one of the best ways to learn.
I was really looking at computers as a way to understand the mind. But at M.I.T., my mind was blown by having a whole computer to yourself as long as you liked.I felt a surge of intellectual power through access to this computer, and I started thinking about what this could mean for kids and the way they learn. That's when we developed the computer programming language for kids, Logo.
Our logo for Lanvin is a mother and a daughter. I've always said, 'It's not a lion, and it's not a horse. It's a mother and a daughter.' I find the logo very emotional.
One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.
Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, you barely need to know how to operate a computer program, the logo may as well be anything.
The 2006 event logo combines the twin spires of Churchill Downs, one of the great signature elements in sports, with the greatest international day of Thoroughbred racing. We look forward to displaying the logo widely throughout the commonwealth of Kentucky, and to our international outlets.