A Quote by Gene Roddenberry

It is the struggle itself that is most important. We must strive to be more than we are. It does not matter that we will not reach our ultimate goal. The effort itself yields its own reward.
It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.
I learned that, before you reach an objective, you must be ready with a new one, and you must start to communicate it to the organization. But it is not the goal itself that is important.
The conservative vision regards politics more as a matter of gratitude than entitlement - duty over rights. We have inherited so much: a wonderful country, a culture of freedom and abundance, even our life itself, earned through no effort of our own but bequeathed as a gift from our forefathers.
Our goal in Iraq is victory. Our goal is for a young democracy to be able to sustain itself, govern itself, and defend itself and serve as an ally in the war on terror.
Virtue is not an end in itself. Virtue is not its own reward or sacrificial fodder for the reward of evil. Life is the reward of virtue-and happiness is the goal and the reward of life.
It is wrong to expect a reward for your struggles. The reward is the act of struggle itself, not what you win. Even though you can't expect to defeat the absurdity of the world, you must make that attempt. That's morality, that's religion. That's art. That's life.
I gather that the dopaminergic system in the reward centres of the brain respond even more vigorously to the expectation of reward than to reward itself. Hence, perhaps, the disappointment.
Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
Literature professes to be important while at the same time considering itself an object of doubt. It confirms itself as it disparages itself. It seeks itself: this is more than it has a right to do, because literature may be one of those things which deserve to be found but not to be sought.
It is wrong to expect a reward for your struggles. The reward is the act of struggle itself, not what you win.
The team goals are always more important than individual goals. The ultimate goal is to win the Super Bowl and to do something special. The other little goals that you guys write up, those things take care of itself in the midst of playing football.
Why are murder mysteries so popular? There's a 3-part "formula" (if you want to call it that) for a genre novel: (1) Someone the reader likes and relates to (2) overcomes increasingly difficult obstacles (3) to reach an important goal. The more important the goal, the stronger the novel. And the most important goal that any of us have is survival. That's why murder mysteries are more gripping than a story titled "Who Stole My TV Set.
The struggle to reach the top is itself enough to fulfill the heart of man. One must believe that Sisyphus is happy.
Please remain calm: The Earth will heal itself - Climate is beyond our power to control...Earth doesn't care about governments or their legislation. You can't find much actual global warming in present-day weather observations. Climate change is a matter of geologic time, something that the earth routinely does on its own without asking anyone's permission or explaining itself.
Love is alone sufficient by itself, it pleases by itself and for it's own sake. It is itself a merit, and itself it's own recompense. It seeks neither cause, nor consequences beyond itself. It is its own fruit, its own object and usefulness. I love because I love you, I love that I may love.
A court which yields to the popular will thereby licenses itself to practice despotism, for there can be no assurance that it will not, on another occasion, indulge its own will.
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