A Quote by George Akerlof

The idea is that in any situation, people have a notion as to who they are and how they should behave. And if you don't behave according to your identity, you pay a cost. — © George Akerlof
The idea is that in any situation, people have a notion as to who they are and how they should behave. And if you don't behave according to your identity, you pay a cost.
The cost of research, development and testing of a new drug is vastly greater than the cost of each dose produced. How should we pay for new medicines? Innovators should be rewarded according to the impact of their medicine, and people should contribute to these rewards according to their ability to pay.
There are different groups of people in your life that you behave slightly differently with. You behave one way with your family. You behave in a different way with your work colleagues. You behave differently with your friends from the movie club, your fitness instructor - all subtly different personas.
When you have children your own hypocrisy becomes more apparent because you're telling them how to behave, and you're not behaving like that yourself. So it obliges one to really go in and try to look at why there is a huge gulf between how one knows one wants to behave and how one actually does behave.
By developing your discipline and courage, you can refuse to let other people's mood swings govern your financial destiny. In the end, how your investments behave is much less important than how you behave.
Things on a very small scale behave like nothing that you have any direct experience about. They do not behave like waves, they do not behave like particles, they do not behave like clouds, or billiard balls, or weights on springs, or like anything that you have ever seen.
I always go back to how people behave. If you watch how people actually behave in a situation, it's very simple and honest and contained. You don't need to use as much expression, as much feeling. Some characters will boil over, and that's another thing, but a lot of times I think you can just do very, very little.
When people in authority want the rest of us to behave, it matters-first and foremost-how they behave.
Success is absolutely intoxicating. I've seen people behave in ways that seem very far from how they would behave normally.
It seems to me perfectly possible to act humanely towards other beings, whether humans or animals or plants. One simply has to learn how to behave. To behave "humanely" it is perfectly possible to do without the notion of "humanity."
I'm very obsessed with the energy of New York and the idea of the way people behave in the city versus the way they behave in a natural environment.
The problem is that people have an idea of what a footballer should look like, how they should behave, what they should talk about. If you act a little differently you become a target. There is pressure to conform. This is very dangerous.
All this talk: the state should do this or that, ultimately means: the police should force consumers to behave otherwise than they would behave spontaneously.
Isn't the whole idea behind the massive regulation and regimentation of American industry and society the notion that individuals should be forced to behave in ways defined by a small governmental elite?
To know how a character will behave in any given situation is a necessity and a gift.
Age brings a freedom. When you're young, you're much more subject to the idea of what feminine is or how you should look or how you should behave.
Then I fall asleep with a stupid feeling of wishing to be different from what I am or from what I want to be; perhaps to behave differently from the way I want to behave or do behave.
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