A Quote by George Edmund Street
It is most necessary to avoid rusticity in any way, whether in material, design, or execution.
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In its most fundamental sense, execution is a systematic way of exposing reality and acting on it. Most companies don't face reality very well. ... Realism is the heart of execution, but many organizations are full of people who are trying to avoid or shade reality. Why? It makes life uncomfortable.
Graphic designers should be literate in graphic design history.
Being able to design well is not always enough. Knowing the roots
of design is necessary to avoid reinvention, no less inadvertent plagiarism.
Design is the organization of materials and processes in the most productive way, in a harmonious balance of all elements necessary for a certain function.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
The decision that has to be made was whether it was material, whether he knew he was lying under oath, whether he did it willfully. I think that's required of any prosecutor who is charged with an investigation of this.
A work, however, should be judged by its design and its execution, and not by any preconceived notion of what it ought to be according to the critic, rather than the author.
Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.
A collection of plants is not a landscape, any more than a list of choice words is a poem. The merit is in the design, not the material it is expressed in, and the best designs, like the best poems, make ordinary material significant by its arrangement.
Perhaps the choice is a negative one, in that I was trying to avoid everything that touched on well-known issues - or any issues at all, whether painterly, social or aesthetic. I tried to find nothing too explicit, hence all the banal subjects; and then, again, I tried to avoid letting the banal turn into my issue and my trademark. So it's all evasive action, in a way.
When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
It may indeed be doubted whether butchers' meet is anywhere a necessary of life. Grain and other vegetables, with the help of milk, cheese, and butter, or oil where butter is not to be had, afford the most plentiful, the most wholesome, the most nourishing, and the most invigorating diet. Decency nowhere requires that any man should eat butchers' meat.
Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design.
Most of what we take as being important is not material, whether it's music or feelings or love. They're things we can't really see or touch. They're not material, but they're vitally important to us.
Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).
You cannot avoid mortality. But you can choose your way of meeting it. And that is the most that any man can hope for.
Making your mark on the world is hard. If it were easy, everybody would do it. But it's not. It takes patience, it takes commitment, and it comes with plenty of failure along the way. The real test is not whether you avoid this failure, because you won't. it's whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.
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