A Quote by George Lois
I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.
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Most of the people in advertising now - mention Bill Bernbach to them, they don't know.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
If we're talking about guys who set the tone, you've got to go way back. But if we're talking about guys who made it possible for guys like A.J. Styles, Shawn Michaels kind of opened that door, along with Daniel Bryan.
I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.
The most inspiring thing for me about Calvin Klein was how subversive the advertising's message was. That's what drove me in my creative process and also in my creating now. The new advertising campaign is Calvin Klein the way I see it today. It's also bringing back the kind of subversive element that I always saw in Calvin Klein's campaigns.
I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.
If you take five white guys and put 'em with five black guys, and let 'em hang around together for about a month, and at the end of the month, you'll notice that the white guys are walking and talking and standing like the black guys do. You'll never see the black guys going, "Oh, golly! We won the big game today, yes sir!" But you'll see guys with red hair named Duffy going, "What's happenin'?"
Guys like Rey Mysterio Jr., Eddie Guerrero, Dean Malenko, guys like that, they've inspired me. They made me want to do this. Those guys were three of the top cruiserweights that you can name.
You take 5 white guys and you take 5 black guys and put em together for a week and what you won't have is 5 blacks guys talking like, 'Golly gee, we really won that big basketball game' but you will have 5 white guys talking like 'Yo slick, whuzzup...we be shootin hoops and mad playin, slammed those mofos
I remember going to see my dad pitch against other coal-mining teams, and he was successful with the knuckleball. I saw how bad guys would look like swinging, and how guys talked about how he could throw every day and didn't hurt his arm. That's how I grew up learning.
This is advertising that is designed not to look or feel like advertising at all. The one thing we felt we got parents to agree with was that if their children ask them questions about enlisting, they had an obligation to, one, engage, and then two, be informed.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
You know, the best-laid plans of mice and men... I like playing bad guys, and I don't have a problem doing that. They're interesting characters, and there's as many different kinds of bad guys as there are good guys - they're rich, they're strong, they're powerful, and so that's fine with me.
I don't feel that old, but when I talk to these kids, I do feel old. Because I'm talking about taxes and all this other stuff that is very, very boring. And these guys are talking about music, and I'm like, 'Oh, I remember those days.'
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
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