A Quote by George Lois
Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
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If life is a blank canvas and all people are artists, the big challenge we all face may be expressed this way: Will we ultimately produce something approaching a masterpiece, an acceptable but not particularly memorable work of art, or a creation that wouldn't even be purchased at a yard sale?
Just slap anything on when you see a blank canvas staring you in the face like some imbecile. You don't know how paralyzing that is, that stare of a blank canvas is, which says to the painter, ‘You can't do a thing’. The canvas has an idiotic stare and mesmerizes some painters so much that they turn into idiots themselves. Many painters are afraid in front of the blank canvas, but the blank canvas is afraid of the real, passionate painter who dares and who has broken the spell of `you can't' once and for all.
I use a computer, but before I begin each new book I keep a notebook. I write down everything that comes to mind during that period before I actually begin. It might take months or weeks. That notebook is my security blanket so that I never have to face a blank screen (or blank page). But I print out often and my best ideas usually come with a pencil in my hand.
People come to the theatre in search of a real encounter with other human beings, and we must give them what they come for. Our capacity to do that is the measure of being human. And if the price is that we sometimes say something not very pleasant - well, that's precisely why people want us, in the end: because we speak the truth.
Today, the people are governing the governments. And when they begin to talk to each other, they are surprised, they can be friends. Why should we hate each other?
The basic DNA we've got to implant in leaders now is adaptability: not to get wedded to the solution to a particular problem, because not only the problem but the solution changes day to day. Creating people who are hardwired for that is going to be our challenge for the future.
For me, each game is a new challenge, which has to be dealt with rationally and systematically. At that time, every other thought fades into oblivion.
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.
As tradition, the female element clings to the old art and opposes anything new - precisely because each new art moves further away from the natural appearance of things.
Each season has its own beauty.
To practice meditation is to open the mind so that all of them may be enjoyed.
When each season comes we should enjoy it;
& when it goes, we should let it go and open our mind to the next season.
Just dash something down if you see a blank canvas staring at you with a certain imbecility. You do not know how paralyzing it is, that staring of a blank canvas which says to the painter: you don't know anything.
I guess the reason that I'm a horror fan is that I think it gives people the opportunity to enjoy the feeling of being scared in a safe environment. I think that's why, for all of human history, we've been telling each other scary stories: because it exorcises something that we need to exorcise in a safe place.
Most people fail at whatever they attempt because of an undecided heart. Should I? Should I not? Go forward? Go back? Success requires the emotional balance of a committed heart. When confronted with a challenge, the committed heart will search for a solution. The undecided heart searches for an escape. A committed heart does not wait for conditions to be exactly right. Why? Because conditions are never exactly right.
Have you ever noticed the fact that once you begin to think about something, you see it everywhere? Anyone who has ever begun the search for a new automobile can attest, from the moment you Google it, you begin to pass that model in traffic everywhere. Of course, they were there the whole time; we simply didn't have them at top of mind.
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
That experience of touching down in a totally foreign place is like having a blank canvas: You begin with nothing, but stroke by stroke you build a life. This process requires everything great art requires-risk-tasking, hope, a great deal of imagination, all the qualities that are the building blocks of art. You must be able to dream something nearly impossible and toil to bring it into existence.
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