A Quote by George Lois
I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
Related Quotes
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
My advice is not to wait to be struck by an idea. If you're a writer, you sit down and damn well decide to have an idea. That's the way to get an idea.
To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.
Ideas are nothing. They're irrelevant. If you think your idea is so important, you're doomed. The reality is if you don't like one idea, I've got 299 more. If I tell you my idea, and you can execute better against that idea than I can - great; I get to play a terrific game.
I get lots of ideas when the lights go out at night and it gets very quiet. Sometimes they come when I first lie down to sleep; other times I wake up with an idea racing through my mind. But regardless of when an idea comes, I have made it a habit to get out of bed and write the idea down before it disappears into my dreams. You should do the same.
It's amazing to think that every item of clothing we wear began as an idea in somebodies head. Whether it's a designer dress or a cheap remake, someone somewhere had an idea and brought it to life.
Basically I'm in the idea business -- whether it's a musical idea or a spoken idea ... If you wind up with a political system that wants to put idea men out of business, then you have worry on your hands.
An idea that is developed and put into action is more important than an idea that exists only as an idea.
For thirty years most interface design, and most comptuer design, has been headed down the path of the "dramatic" machine. Its highest idea is to make a computer so exciting, so wonderful, so interesting, that we never want to be without it. A less-traveled path I call the "invisible"; its highest idea is to make a computer so imbedded, so fitting, so natural, that we use it without even thinking about it.
Any idea can be a great idea if you think differently, dream big and commit to seeing it realized
Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.
We make it easy for anyone to get free resources. Anyone can launch an idea for five minutes. Anyone can comment on, add, and enhance the idea. Need a designer? We provide an entrepreneurial matching system without the bosses getting involved. And in terms of unstructured time, we have a permission for that.
To make sense of this view (design as opposed to accident), one must accept the idea of transcendence: that the Designer exists in a totally different order of reality or being, not restrained within the bounds of the Universe itself.
I had this idea about terrible things happening to orphans, and I knew it was such a horrible idea that the idea of writing it down and then submitting it professionally was obviously absurd.
It is very hard to enroll people in anything. And there is a very big difference between the words motivate and inspire. Motivation means we have an idea and we are going to carry through on that idea. We work hard at it, and we are disciplined. A highly motivated person takes an idea, goes out there, and won't let anybody interfere with them. Inspiration is exactly the opposite. If motivation is when you get hold of an idea and carry it through to its conclusion, inspiration is the reverse. An idea gets hold of you and carries you where you are intended to go.
I'm not a crazy horror fan. At that time i wasn't really looking to do something like that. But I thought to put a twist on it to put a werewolf versus vampire... 'What's the best opponent for a werewolf?' Became the idea of vampires and what about putting those two together? And ultimately it got turned down. But we loved the idea and shopped it around.
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