A Quote by George Lois

Great advertising, in and of itself, becomes a benefit of the product.

George Lois

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Advertising Becomes Benefit Great Great Advertising Itself Product

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George Lois
American - Artist
Born: June 26, 1931

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

Unless a product becomes outmoded, a great campaign will not wear itself out.

Rosser Reeves

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Jerry Della Femina

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

Jay Conrad Levinson

Advertising, the product of capitalism, can only justify itself on the premise that the market is a force for good.

Justin Cartwright

I have my own theory about why decline happens at companies like IBM or Microsoft. The company does a great job, innovates and becomes a monopoly or close to it in some field, and then the quality of the product becomes less important. The company starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. So the salespeople end up running the company.

Walter Isaacson

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett

People need to buy and want to. The selling itself becomes the entertainment, the sought-after good... In the Internet world there won't be any other way to peddle. To be successful advertising itself will have to supply real value to the consumer.

Peter W. Huber

A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.

Edward Bernays

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.

James Webb Young

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

Ludwig von Mises

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.

Rochelle B Lazarus

There's a few in our history, where the person who creates it becomes almost the product itself. Jobs is one of those.

Joshua Michael Stern

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

The product itself should be it's own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it

Claude C. Hopkins

A Quote by George Lois

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