A Quote by George Lois
When you create advertising, always start with the words.
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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
Words create conceptions and self-conceptions and ultimately nations. They can start and stop wars. They can would and heal. Choosing words carefully is a moral responsibility.
I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.
It seems that the brain always has to be active, and if the auditory parts of the brain are not getting sufficient input, then they may start to create hallucinatory sounds on their own. Although it is curious that they do not usually create noises or voices; they create music.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.
I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.
I'm interested in the economy of words and forms: jokes, aphorisms, copywriting, advertising, that way of writing when meaning has to be squeezed into as few words as possible.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
I have noticed that agencies which are full of fun and ferment seem to create the best advertising. If you are not happy in advertising, for goodness sake find a job in which you would be happy. For as far as I know, we pass this way only once
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
I'm truly blessed to be doing what I've always wanted - CREATE. I have found a freedom that is hard to put into words. I always wondered about my projects - which artists are working on what, and which directions should I take? I don't even think of those things now. I passionately go into my studio and ask myself, what would I like to create today?
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
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