A Quote by George Lois

I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
I think that war is diplomacy by other means, for sure, and there have been wars that have been fought for righteous reasons. There are wars that have had to be fought, and there will probably continue to be.
I think that war is diplomacy. There have been wars that have been fought for righteous reasons and there are wars that have had to be fought. Indeed, there will continue to be.
All American wars (except the Civil War) have been fought with the odds overwhelmingly in favor of the Americans. In the history of armed combat such affairs as the Mexican and Spanish-American Wars must be ranked, not as wars at all, but as organized assassinations. In the two World Wars, no American faced a bullet until his adversaries had been worn down by years of fighting others.
Wars are fought by teenagers, you realize that. They really ought to be fought by the politicians and old people who start these wars.
Latinos have fought in all of America's wars, beginning with the Revolutionary War. Many Latinos are fighting and dying for our country today in Iraq, just as several of their ancestors fought for freedom in Mexico over a century ago.
Latinos have fought in all of America’s wars, beginning with the Revolutionary War. Many Latinos are fighting and dying for our country today in Iraq, just as several of their ancestors fought for freedom in Mexico over a century ago.
I am sick of war. Every woman of my generation is sick of war. Fifty years of war. Wars rumored, wars beginning, wars fought, wars ending, wars paid for, wars endured.
The Great War differed from all ancient wars in the immense power of the combatants and their fearful agencies of destruction, and from all modern wars in the utter ruthlessness with which it was fought.
Since opposed principles, or ideologies, are irreconcilable, wars fought over principle will be wars of mutual annihilation. But wars fought for simple greed will be far less destructive, because the aggressor will be careful not to destroy what he is fighting to capture. Reasonable - that is, human - men will always be capable of compromise, but men who have dehumanized themselves by becoming the blind worshipers of an idea or an ideal are fanatics whose devotion to abstractions makes them the enemies of life.
Today, shooting wars are won or lost before they start. If they are fought at all, they would be fought principally to confirm which side had won at the outset.
People fought hard for freedoms; they didn't fight hard for one mentality. If you really talk about what the country was founded on and what those people are protecting who went to war and fought these wars and give us our freedoms and are fighting for our freedoms, I think you have to really ask yourself what is involved in freedom.
Wars should be fought with words, not bombs, not weapons. And calm words. I think that wars should be fought over a chessboard and a cup of something to drink.
Wars of nations are fought to change maps. But wars of poverty are fought to map change.
You start out with big dreams and I mean, big dreams artistically. You want to work with the greatest living directors, make a great movie. I wanted to make a great love story, I wanted to make a great epic and then you realize that the truth of it is that it's so hard to make a great film. It's hard to get a great role. Those big expectations change to realism pretty quickly. But what's never changed is my desire to work with great directors and to find projects that push me out of my comfort zone and keep me alive. I still don't think I've done my best work
Great wars can only be fought by great powers.
Both grandfathers fought in different wars. My mother's father fought in World War II, and then my father's father fought in Korea. And they're both these country boys, one from rural Tennessee and one from rural Louisiana - and they never went back home.
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