A Quote by George Lois

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

George Lois

Quote Topics

About Advertising After Care Demographics Don't Care Going Great Great Advertising I Don't Care Mediocre Only Test Understand

Quote Author

George Lois
American - Artist
Born: June 26, 1931

commenting on baseball players who test positive for steroids: It?s an announced test, so you not only failed the steroid test, you failed the IQ test.

Bob Costas

I'm proud of my driver test. So many people were waiting for me to test and fail, so they could say that women would never be able to race in F1. I always view my time in F1 as before and after the test. Beforehand, I could sense everybody asking, 'What's she doing in the F1 paddock? Is she good enough?' After my test, that attitude changed.

Susie Wolff

I think test-driven design is great. But you can test all you want and if you don’t know how to approach the problem, you’re not going to get a solution.

Peter Norvig

Military is a great place for a jock. That's the first thing they test you, they test you physically. If you can run, if you can do the pushups, it's not as hard a transition. If you can't do that, you're going to have a problem because they're going to really work it out of you or work it into you.

Ice T

This life is a test-it is only a test. If it had been an actual life, you would have received further instructions on where to go and what to do. Remember, this life is only a test.

Jack Kornfield

I've definitely grown into the job after that difficult first Test against Pakistan. I'd been captain for the Sri Lanka one-dayers, which hadn't gone well, and all the talk was that I only had that one Test as captain.

Andrew Strauss

Life is a test. It is only a test--meaning that's all it is. Nothing more, but nothing less. It is a test of our convictions and priorities, our faith and faithfulness, our patience and resilience, and in the end, our ultimate desires. It is a test to determine if we want to be part of the kingdom of God more than we want anything else.

Sheri L. Dew

Preoccupation with money is the great test of small natures, but only a small test of great ones.

Nicolas Chamfort

The focus on just thinking about standardized test scores as being synonymous with achievement for teenagers is ridiculous, right? There are so many things that kids care about, where they excel, where they try hard, where they learn important life lessons, that are not picked up by test scores.

Angela Duckworth

It may be difficult to understand why a test comes our way, but we must never forget that the test is accomplishing refining and purification.

Billy Graham

While life is meant to test, challenge, and strengthen us, if we are attempting to negotiate the twists and turns and ups and downs of mortality alone, we're doing it all wrong. Mortality is a test, but it is an open book test. We have access not only to the divine text but to Him who authored it.

Sheri L. Dew

My definition of democracy is - A form and a method of Government whereby revolutionary changes in the social life are brought about without bloodshed. That is the real test. It is perhaps the severest test. But when you are judging the quality of the material you must put it to the severest test.

B. R. Ambedkar

Life is actually a series of tests. It's a social test, a happiness test, a business success test. You'd like to get A's in all of them.

Donald Trump

You put the pressure on this guy. You test his conditioning. You test the cardio. You test the heart, the will. That's how you beat RDA.

Tony Ferguson

One of the headaches of high-tech test programmes is having to debug the test arrangements before you can start debugging the things you're trying to test.