A Quote by George Orwell

News is something somebody doesn't want printed; all else is advertising. — © George Orwell
News is something somebody doesn't want printed; all else is advertising.
The printed newspaper is a powerful showcase for news, opinion and advertising.
Of course, a lot of businesses want to reach students, so I funded the magazine by selling advertising. I sold something like $8,000 worth of advertising for the first edition, and that was in 1966. I printed up 50,000 copies, and I didn't even have to charge for them on the newsstand because my costs were already covered.
People can say anything they want to. If they don't want to get the news from me, get it from somebody else. It's not something I'm going to worry about, I'm sorry.
News in printed form is in secular decline. However, news delivered the way consumers want it is growing and thriving.
Whenever there's active promotion on the part of somebody else, whenever I see somebody all dolled up for a fancy photograph and someone's handing out flyers or whenever there's active promotion for something like that, as an imposition on my day, I hate all those people and I want them to fail. I have a visceral reaction to advertising and promotion. There's just something about salesmanship that grates on me on a very base level and I react very negatively towards it. I want those people to suffer and I want their enterprises to fail.
News is what somebody somewhere wants to suppress; all the rest is advertising.
The nature of Homeland Security is that no news is good news. And no news sometimes means somebody got interdicted at the border, somebody got interdicted before they could get on an airplane, somebody was arrested providing material support to terrorism. Homeland Security means very often something you never hear about.
In the business world, bad news is usually good news - for somebody else.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
News is what someone wants suppressed. Everything else is advertising.
There is something about me that is collaborative, that wants to get the best performance out of somebody else or to hear something that somebody else has done that's good and to try and make it great.
Journalism is printing what someone else does not want printed: everything else is public relations.
When the newspapers have got nothing else to talk about, they cut loose on the young. The young are always news. If they are up to something, that's news. If they aren't, that's news too.
Whereas if you were writing an op-ed piece or an essay, somebody would be asking, "What's your point?" With poetry you can stay in a moment for as long as you want. Poetry is about metaphor, about a thing standing in for something else. It's the thing that opens out to something else. What that something else is changes for readers. So what's on the page - it falls away.
Nobody has ever built a brand by imitating somebody else's advertising.
Some day, as soon as a book is printed it will be simultaneously put into digital form. That will be a wonderful research tool, but it will never substitute for holding the book. I feel certain that at least within my lifetime, everyone will still be going to the bookstore and buying printed books. Thank God I'll die before I have to worry about whether the printed book itself will disappear. That's something I don't want to live to see.
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