A Quote by George Packer

Everything seems set up for success in digital journalism - money, eyeballs, software, brands. — © George Packer
Everything seems set up for success in digital journalism - money, eyeballs, software, brands.
My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.
There is a very uneasy relationship between money and creativity, between money and almost everything. Its tendency to control and corrupt - whether it's in arts or education or politics, hardly anything is untouched by it. Journalism certainly is up there. Everything is susceptible to it.
Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.
With multimedia, everything blurs. Software takes the concept of the imagination and makes it something you can edit, tweak, and transform with digital techniques. Everything becomes an edited file.
It seems certain that much of the success of Unix follows from the readability, modifiability, and portability of its software.
Digital is expensive, from the computers to the professional software to the technicians, but digital helps me to create more beautiful images in less time.
Anyone who does investigative journalism is not in it for the money. Investigative journalism by nature is the most work intensive kind of journalism you can take on. That's why you see less and less investigative journalism at newspapers and magazines. No matter what you're paid for it, you put in so many man-hours it's one of the least lucrative aspects of journalism you can take on.
It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there's a lot of great brands and products out there, but there are also those just looking to grab a piece of the money pie.
I do think that in a digital future, consumers will increasingly turn to brands that they trust. Trust, security, and service are even more important in a digital world.
I think when money starts to corrupt journalism, it undermines the journalism, and it undermines the credibility of the product, and you end up not succeeding.
When you think about how everything else works in the digital age and the way that money does, money really falls short.
I started a software company with a couple other folks. It went public. We made plenty of money. And I thought it was this incredible mission, but in fact, we sold software to Haliburton; we sold software to Frito-Lay and Pepsi and all these companies that didn't necessarily do good things.
Almost everything I've learned about journalism has been from other friends who are journalists, taking advantage of the money I hope they don't think they threw away at j-school. I studied comparative literature, but the professional vagaries of journalism I've learned through other people's trial and error, and my own.
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.
The easiest way to win the competition for eyeballs in the digital age is to broadcast bad behavior. People like watching train wrecks.
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