What defines Web 2.0 is the fact that the material on it is generated by the users (consumers) rather than the producers of the system. Thus, those who operate on Web 2.0 can be called prosumers because they simultaneously produce what they consume such as the interaction on Facebook and the entries on Wikipedia.
People would publish their websites; other people would read them. But there was no real back and forth other than through e-mail. Web 2.0 was what they called the collaborative web - Facebook, Twitter, the social media.
Facebook mistreats its users. Facebook is not your friend; it is a surveillance engine. For instance, if you browse the Web and you see a 'like' button in some page or some other site that has been displayed from Facebook. Therefore, Facebook knows that your machine visited that page.
What's the number-one thing people do on the Web? They read. Words and numbers are the raw material from which the vast majority of webpages are built. If reading is the primary activity on the Web, then readability is a primary function of Web design.
The Web is not a prize to be won, and Mr. Ballmer's attitude is deplorable in the light of what the Web means to the world, to users, to designers and developers, and - to put it into Microsoft parlance - customers.
The story of the growth of the World Wide Web can be measured by the number of Web pages that are published and the number of links between pages. The Web's ability to allow people to forge links is why we refer to it as an abstract information space, rather than simply a network.
Pinterest is offering consumers a way to discover things on the web, in a serendipitous way, with a beautiful user interface. So it's offering a whole new paradigm called 'discover' and allowing users to be creative.
What we now call the browser is whatever defines the web. What fits in the browser is the World Wide Web and a number of trivial standards to handle that so that the content comes.
Nobody is forcing anybody who is uncomfortable with the terms of service to use Facebook. Executives point out that Internet users have choices on the Web.
The largest issue with search is that we learned about it when the web was young, when the universe was 'complete' - the entire web was searchable! Now our digital lives are utterly fractured - in apps, in walled gardens like Facebook, across clunky interfaces like those in automobiles or Comcast cable boxes.
The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.
When I look at the web, it's clear that the web is a fantastic instrument for all of us. It's clear that we have the dark web and the deep web and all the problems of cybersecurity, etc. And the question of regulation is a very complex question in relation to this.
We think of prices as simply the notation of how much we must pay for things. But the price system accomplishes far more than that. Hundreds of millions of people buying and selling, and abstaining from buying and selling, generate a system of signals - prices to producers and consumers about relative scarcities and demand. Through this system, consumers can convey to producers their subjective priorities and entrepreneurs can invest accordingly.
In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
The web's earliest architects and pioneers fought for their vision of freedom on the Internet at a time when it was still small forums for conversation and text-based gaming. They thought the web could be adequately governed by its users without their needing to empower anyone to police it.
There's this large trend - I think the next trend in the Web, sort of Web 2.0 - which is to have users really express, offer, and market their own content, their own persona, their identity.
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.