A Quote by Gerry Harvey

Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.

Gerry Harvey

Quote Topics

Analysts Assess Buy Come Customer Go Internet Knows Our People Product See Shops Some Then Think

Quote Author

Gerry Harvey
Australian - Businessman
Born: September 18, 1939

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

Robert W. Bly

The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.

Fred Wilson

A buyer can buy anything from wherever he gets it cheap. Where will the Indian trader or farmer go in this case? Are we ready to see people sitting with their product and no international retailer wanting to buy from them?

Nirmala Sitharaman

You can't force people to buy a product, and then if they don't buy it, you fine them.

Joe Manchin

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

Jakob Nielsen

There are two kinds of people... There are the dreamers who go and buy, and there are the doers who go and make. And I've always recognized that. So the dreamers are what support our company because they will buy the product that they could make if they wanted to, had time to, or were so inclined to.

Martha Stewart

That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?

Jim Barksdale

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

Guy Kawasaki

Mutual funds charge 2% per year and then brokers switch people between funds, costing another 3-4 percentage points. The poor guy in the general public is getting a terrible product from the professionals. I think it's disgusting. It's much better to be part of a system that delivers value to the people who buy the product. But if it makes money, we tend to do it in this country.

Charlie Munger

You always think in terms of customer benefit. You always think, "How could I really benefit people at such a high level that they would love to buy my product or service and recommend it to others?"

Brian Tracy

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

Faith Popcorn

It is better to buy from a small, privately owned local store than from a chain store. It is better to buy a good product than a bad one. Do not buy anything you don't need. Do as much as you can for yourself. If you cannot do something for yourself, see if you have a neighbor who can do it for you. Do everything you can to see that your money stays as long as possible in the local community.

Wendell Berry

I think when the music and the product is amazing, people buy it.

Warryn Campbell

When our markets work, people throughout our economy benefit - Americans seeking to buy a car or buy a home, families borrowing to pay for college, innovators borrowing on the strength of a good idea for a new product or technology, and businesses financing investments that create new jobs.