A Quote by Gerry Lopez
You have to strike the deals, and they have an interest in them. With a revenue share model where you're already splitting with the studios, you have to do something with Fandango and so on.
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Fandango was around before the Internet. Fandango is a Spanish-American dance. It's a lively tempo dance. It's almost like the tango. That's what it says in the Merriam-Webster [dictionary]. The second entry is [defined as] 'tomfoolery.' That's what it says in the dictionary, that's what I go by. I remember Queen saying it too on 'Bohemian Rhapsody.' When I was little I never understood what they meant by 'do the fandango.
That might be the old model: to get a fixed fee. You have to start to think about other models and how they can generate interest - what it can do for a brand in the future - and about the fact that revenue can also be generated in many other ways... Just look at the one and a half million people at the free Rolling Stones concert in Cuba. And Cuba is not Central Park! So just use your imagination as to what kind of revenue can be made.
The real challenge was to model all the interest rates simultaneously, so you could value something that depended not only on the three-month interest rate, but on other interest rates as well.
When you're in these movie deals and the studios are talking, they're putting business deals and packages together, but they're making calls based on previous relationships. They go, "Oh, let's call this actor because we did this with him, and he might like him. Does he like him? Let's piece them together." There's a brain behind that puzzle, and I want to be the brain.
We need to strike better trade deals, but we need to do it in a way that ensures that we are at the table on these deals.
In Ireland here, the Revenue Commission have always been completely independent of the state since 1923, and they are quite adamant and quite clear that there was no preferential treatment and no special deals, no sweetheart deals, and that Apple paid the taxes that were due on their profits generated here in this country.
I doubted Black-ish , and I'll tell you why. Because it doesn't matter if a writer wrote it for you. He could've written it with you in mind. But TV is a collaborative art. It involves producers, networks, studios, and many people signing off on you. And a lot of times there are deals in place - actors with studios that they're looking for shows for.
This can sound as something naive. But if we are together in this union, it's because we choose to be one in many things. That's what makes the European Union experience so challenging and also a model. Why did we do this choice? Because we see that we share a common interest and common values.
Google AdWords help with targeting people. Social media makes it easy to find people. A lot of people write blogs as a hobby. Others do it to make money. Instead of advertising on a blog, do a revenue share where you give them a 10-percent share for the business you receive.
The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.
If you are ideologically opposed to income splitting for families, why wouldn't you scrap it for seniors? What is the distinguishing principle between income splitting for people with kids and income splitting for people who are retired?
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
Most of us function under the model we have to get something in order to do something, in order to be something. If this happens, then I will be happy. And I'm suggesting to you that we live our entire lives based on that model, and that model is fundamentally flawed.
The splitting up of color [as Impressionists did] brought the splitting up of form and contour . . . Everything is reduced to a mere sensation of the retina, but one which destroys all tranquility of surface and contour. Objects are differentiated only by the luminosity that is given them.
To me, the print business model is so simple, where readers pay a dollar for all the content within, and that supports the enterprise. The web model is just so much more complicated, and involves this third party of advertisers, and all these other sources of revenue that are sort of provisional, but haven't been proven yet.
YouTube has always been a diary for me. I'm here to share what I do, share my life, and if people want to watch, more power to them. But regardless of my intention, if people are looking at what I do and am treating it like I'm a role model, it doesn't matter whether or not I want to be.
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