A Quote by Gil Penchina
It is obvious that the Internet has become such a video-driven entity. With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos.
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The Internet is just a bunch of servers and broadband cables and routers that traffic data around the world. But I think now the Internet is starting to become an entity that society views as a human thing.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?
You have 1 billion people using the Internet with 200 million of those now using broadband internet connections, so the Internet has become a powerful network. It can carry calls.
Broadband connections allow us to access more robust types of content, services, and applications - video chat versus email, or live streaming versus chat, for example. Yet if we look beyond our own personal use, we can see that broadband Internet access is not merely a convenience: it is a powerful force for social change.
E-mail, when it became mobile - what happened? Utilization of email went through the roof. Just pure Internet access and data - what happens when you mobilize it? Multiples. People are dependent upon broadband and as you mobilize it, they become even more dependent on broadband.
Directing music videos, especially ones that are concept/narrative driven is challenging in itself, but Directing a music video within a digital video environment is even more difficult.
My friend Phil Morrison directed a lot of my favorite videos back in the mid- to late-90s - all the Yo La Tengo videos that were funny, a Juliana Hatfield video. He was such an influence with me, and I wanted to do a video the way Phil used to do videos. I did that for Phil.
With music videos becoming a popular form of content these days, I am thankful that Is Qadar has also found a place in the hearts of the viewers as well as on the top chartbusters.
What we are doing is taking advantage of the broadband Internet to provide basically unlimited free calls to anyone at a higher voice quality than they can with the phone lines.
There is critical mass with high-speed Internet connections, so video is a good user experience. And that means there can be critical mass for advertisers.
My creative process is a bit manic at times, to be honest. I wake up Monday and Thursday stressed because I don't have a video. I usually - with the exception of maybe a handful of videos - wake up, write the video, shoot the video, edit the video, release the video all in the same day.
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous.
The rise of broadband and growing ubiquity of Internet access excites me the most. The world changes a lot when, no matter where you are - in the middle of a deserted highway or in a bustling city - you can get high speed broadband access.
The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
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