A Quote by Gloria Steinem
The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.
Related Quotes
What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.
Don't try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don't know what they want to read until they read it. Besides, they're always looking for something new.
Most problems, decisions, and performances are multidimensional, but somehow the results have to be reduced to a few key indicators which are to be institutionally rewarded or penalized... The need to reduce the indicators to a manageable few is based not only on the need to conserve the time (and sanity) of those who assign rewards and penalties, but also to provide those subject to these incentives with some objective indication of what their performance is expected to be and how it will be judged... key indicators can never tell the whole story.
I want us to be judged by the impact we have on the health of the people of Africa and the health of women. Improvements in the health of the people of Africa and the health of women are key indicators of the performance of WHO. This is a health organization for the whole world... But we must focus our attention on the people in greatest need.
Women tend to be preservers of the social structure, of marriage. They don't want to upset their husbands or their significant others. They don't want to hurt people.
If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
I really think there's a difference between how men critics see things than how women tend to. And I don't want to make that - it's not a generality and I don't want to say that, but I just feel - I know I do the same thing. There are certain things that I just am not that interested in. Certain kinds of films - I just don't enter them.
How old are you? If your first reflex is to reply with your chronological age, the number on your birth certificate, you are only one-third correct. There are actually two additional, and more important, indicators of age. And the exciting news is that it is within your power to adjust both of these other "age indicators" and truly grow younger and live longer.
The trouble with glossy magazines is that they tend to be stuffed with articles about handbag designers - the sort of women who, with their perfectly styled lives, immaculate houses, and adoring partners, make you want to become a hermit.
I think women want freedom. They want to be empowered. They want hope. They want love; they want all the things that I want, and I'm not afraid to say those things and act on them, and I think that's why they identify with me.
Thousands of experts study overbought indicators, oversold indicators,
head-and-shoulder patterns, put-call ratios, the Fed's policy on money supply, foreign investment, the movement of the constellations through the heavens, and the moss on oak trees, and they can't predict markets with any useful consistency, any more than the gizzard squeezers could tell the Roman emperors when the Huns would attack.
I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.
I'm naturally shy, so the social media thing is new to me. I haven't really figured out how my voice sounds on social media, you know? I don't want to tweet everyday just for the sake of tweeting. I want to make sure whatever I do there is honest. Social media can very quickly get fake, and I don't want to be that guy.
Actors go, 'I just want to act.' And I say to them, 'You know, stop for a second and think about what charges you up the most. Do you want to be on the stage, do you want to be in film, do you want to be a comic actor? Do you just want to make it for the money and capitalize on your look and do commercials and soaps?'
I don't actually tend to do a lot of research when I'm writing. I do know because I think a lot of what I find you want to do with research is just confirming things you want to do. If the research contradicts what you want to do, you tend to go ahead and do it anyway.
People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.
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