A Quote by Gord Downie
We did reach a wider audience with 'SNL,' but it's hard to know what attracts people to your band in the long run.
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I went to art school and interned at DC, and then did the band. When that stuff comes up, you've gotta embrace it and run with it for as long as you can, and I did. I did that for as long as I felt I could.
Home Label was a part of me that wanted to reach out to a wider audience, a wider clientele. People who like design, who aspire for better design but they're too intimidated by the metros, all the big designers and the big label.
If you listen to the talk shows, which are rabid right-wing, and very interesting, an important fact about the United States, they reach a huge audience. And they're very uniform. So right wing, I don't think you can even find an analog in your, but they reach a mass audience, and their view is that the corporations are liberal. Their appeal to the population is, "the country is run by liberals, they own the corporations, they run the government, they own the media, and they don't care about us ordinary people."
I'm able to reach a wider audience, an older audience. I can gladly say that I'm definitely not a bubblegum princess anymore.
Big films help your reach a wider audience, and doing independent films keeps your artistic side happy.
There was a product on late night TV that you could attach to your garden hose - "You can water your hard-to-reach plants with this." Who would make their plants hard to reach? That seems so very mean. I know you need water, but I'm going to make you hard to reach. "Think like a cactus!"
I know that when I make a record like The Delivery Man as a contrast to even Il Sogno, this is going to reach a wider audience, because it communicates in that very direct way.
To me, mass media is when you are able to use a platform to reach an audience on a large, global scale, and I think YouTube has certainly achieved that and is still finding ways to bring a wider range of content to its audience.
If you work so hard to reach your goal but you lose your pole in the very last run, that's hard to take.
When I started in television, it was brand new. It was the miracle over in the corner of your room. Now the audience has seen every story line. People have heard every joke. They can predict the plot almost before a show starts. That's a hard, sophisticated audience to reach.
In the long-run I think we lost some of our audience because of noise. I don't think people were ready for it, OK? And after we did it nothing really happened, but then 4-5 years later when there was a rap-rock emergence, we were already over it. We could have made Bring the Noise part 2, Bring the Noise part 3 - but like I said we're a METAL band, we didn't want to do that.
Singing for Bollywood films has an altogether different approach, as the industry has a wider reach. It has helped me reach parts of India which I didn't know existed.
What I love about the theater is that you know who you're acting for: your audience. And the thing I find really hard in film is, you don't. The audience is invisible. And we're sitting there, hoping there's other people out there.
When I was approached to remake 'Vinnaithandi Varuvaaya,' I felt that it was a good way to reach out to a wider audience, every director wants that.
You can't run away from your identity. Even if I went to another band, I'd still be Lips from the band Anvil. I've spent my entire life trying to be that, that's what I am. There's nowhere to run.
![Steve "Lips" Kudlow](/assets/images/photos/avatars/steve-"lips"-kudlow.webp)
It's not to say that, like, my sensibility is being sort of policed in any way. It's just I am trained at SNL' to think about the general audience. That's a unique aspect of SNL' - that everyone has an opinion on it from every generation.
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