A Quote by Grace Chatto
We actually make all of our own music videos. Often we come up with the visual concepts at the same time as writing the music.
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Adam does most of the work when it comes to videos and he basically does the same as I do with the lyrics. The videos are his visual interpretations of our music.
I'd been making music that was intended to be like painting, in the sense that it's environmental, without the customary narrative and episodic quality that music normally has. I called this 'ambient music.' But at the same time I was trying to make visual art become more like music, in that it changed the way that music changes.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
I'm a really visual artist, and I love writing treatments for music videos, photo shoots, fashion, and all the visual parts that go along with making an album.
The visual side of being a performer or in a band is, to me, as important as the music. I know not everyone shares that same opinion, but when I'm writing songs or working on lyrics or coming up with an idea, I think about videos as I'm in the studio. If I had all the money in the world, I would have the most amazing videos ever, you know? You're saying grandiose, and big; if the song warrants it, I try to push the visuals as far as I can.
Videos come definitely after the music has been created, but I have always felt, and especially today, that videos are vital in the album process. I think that we live in a very visual era, and if you make a mistake with a video, those images will accompany the song forever.
I someday hope to find the time and coin to invest more of my creative energy towards the visual media side of releasing music. I'd love to make short film videos pushing the conventional standards of what a country music video can be.
Which even though we do have a very visual aesthetic and identity, we love it when people make their own videos to the music.
I don't really have hobbies. I paint. I write. I direct videos. I take photos. I'm a creative person. A normal day for me is doing all of those things. Sometimes I stay up until 5 A.M. writing a song because I make music. It's the same with writing.
My two favorite parts of what I do are definitely writing the music and then writing and directing the videos to support each song. As well as doing my own makeup and styling for the videos.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
We always need to have someone help with videos, I think all of our DVDs could've been better but our music video, I love all the music videos, but the actual behind-the-scenes and stuff of our music video DVD, it was rushed and didn't turn out great.
Sometimes when I write lyrics there are images in them, usually on a quite simplistic level, like colors. But most often music comes first and then later I sit down with visual people and we chat about what we want to do. I don't look at myself as a visual artist. I make music.
Some composers end up writing for the guitar as they would write piano music or, more often, harp music. It isn't the same.
I always would dream of making music videos. Whenever I make music, I always have a visual in my mind. I always see things.
I didn't make music videos in order to make a movie. Music videos were the goal for me, so it was never a step to something else. I approached it seriously.
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